Mass communication theories : explaining origins, processes, and effects /: explaining origins, processes, and effects. (2016)

• Record Type: Book
• Further Information: Note: Melvin L. DeFleur.
• Authors: DeFleur, Melvin L (Melvin Lawrence), 1923-2017
• Contents: Cover; Half Title; Title Page; Copyright Page; Table of Contents; Foreword; Chapter 1 Shaping the American Mass Media: A Brief Overview; The Relationship Between Mass Media and Society; The Legacy of the Early Period: The 1600s; Mercantilism: The Importance of Private Enterprise; A Commitment to Local and Autonomous Government; Separating Church and State; Individualism: The Frontier Mentality; Overview of the Influences of the Early Period; Influences of the Later Colonial Era: The 1700s; Deep Distrust of Big Government; Growing Dissatisfaction with England's Controls The Role of Newspapers in the Independence MovementOverview of Influences of the Colonial Era; Mass Media in an Expanding Nation: The 1800s; The Industrial Revolution and its Consequences; Territorial Expansion; Influence of the Civil War; Increased Pace of Urbanization; Consequences of Population Increases and Migrations; Overview of the Influences of the Nineteenth Century; New Media in an Urban-Industrial Society: The 1900s; The United States Becomes a Mass Communication Society; New Technologies and Changing Mass Media Systems Overview of Factors Influencing Media Development in the 1900sWhat Lies Ahead?; Notes and References; Chapter 2 Introduction to the Origins, Nature, and Uses of Theories; What Is a Theory?; Concepts as Beginning Points for Theory Development; Theories as Sets of Related Propositions; Theories as Explanations; Theories as Guides to Research; Theories as Practical Tools; Where Do Theories Come From?; Theories Derived from Research; Theories Derived from Ideologies; How Do Scholars Develop New Theories of Mass Communication?; Conceptualizing Mass Communication A Formal Definition of Mass CommunicationWhich Media Are Mass Media?; What Theories Are Included in this Book?; Backgrounds and Origins from Philosophy and Social Science; Early Theories of the Effects of Mass Communication; Early Theories of the Process of Mass Communication; Early Theories of Influences on Individuals; Theories of Media Influences on Society and Culture; Theories of Why Certain Forms of Media Content Dominate; Notes and References; Chapter 3 The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy to Media Theory The Initial Search for UnderstandingLanguage and Writing; The Emergence of Philosophy; The Basic Issues; Being: The Existence of Reality; Knowing: Human Understanding of Reality; Doing: Responding to Reality; The Search for a Strategies for Obtaining Valid Knowledge; Sensory Experience as a Strategy; Metaphysical Reasoning as a Strategy; The Modern Philosophy of Science Develops; Francis Bacon and the Inductive Strategy; Rene Descartes and the Deductive Strategy; The Development of the Sciences; The Probabilistic Strategy; How People Come to Know Reality; The Part Played by Other People
• Publisher Details: New York : Routledge
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 302.2301; Mass media; Communication; PSYCHOLOGY / Social Psychology; Communication; Mass media; Child development; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781317346579; 1317346572
• Related ISBNs: 9780205331727; 0205331726
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (Ebsco, viewed January 21 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.