Introducing communication research : paths of inquiry /: paths of inquiry. ([2017])

• Record Type: Book
• Further Information: Note: Donald Treadwell.
• Authors: Treadwell, Donald
• Contents: Chapter 1: Getting Started: Possibilities And Decisions; Chapter Overview; Chapter Objectives; Getting Started In Research; Basic Assumptions Behind Communication Research; Some Research Possibilities: What Can We Do With An Ad?; Some Research Possibilities: Beyond The Ad; A Series Of Unavoidable Decisions; Problem Posing, Problem Solving, Peer Persuasion; Ethics Panel: A Health Communication Dilemma; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 2: First Decisions: What, Why, How?; Chapter Overview; Chapter Objectives; Starting With The “What” Question: Ideas And Observations; Starting With The “Why” Question: Goals And Values; Starting With The “How” Question: Methods and Epistemologies; Starting With A Worldview: Basic Beliefs; Starting From the Work Of Others; Firming Up Questions; Questioning The Questions; Starting With No Questions; Moving In A Hermeneutic Circle; Ethics Panel: Do Some Research Methods Have More Ethical Implications Than Others?; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 3: Ethics: What Are My Responsibilities As A Researcher?; Chapter Overview; Chapter Objectives; Introduction: Some Ethical Decisions; Ethics Issues In Communication Research; Some Classic Ethical Positions; Two Brief Histories – Or Why We Care About Research Ethics; Contemporary Codes Of Ethics; Regulations; Peer Review And Institutional Review Boards; What Should I Call You? The Ethics Of Involvement; Oh Brave New World, That Has Such Creatures In It: The Internet And Research Ethics; Ethics Panel: Facebook Faces A Furor; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 4: You Could Look It Up: Reading, Recording And Reviewing Research; Chapter Overview; Chapter Objectives; Library Research: Why Bother?; Finding Relevance, Finding Quality; Scholarly Databases Versus Search Engines; Scholarly Journals: A Good Starting Point; Scholarly, Popular And Trade Publications: What Is The Difference?; Primary Versus Secondary Sources; Search Terms And Search Fields; How Can The Library Of Congress Help My Literature Search?; Other Resources; How To Be Skeptical About Information, Especially Web Information; Mr Boole and The Three Bears; Saving Your Search Results; Reviewing The Literature; The Literature Review: Writing Your Search Results; Ethics Panel: Politics And Publication; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 5: Measurement: Research Using Numbers; Chapter Overview; Chapter Objectives; What Do Your Head Size, Attitudes and Readability Have In Common?; An Introduction To Scales; Research Noir; To Noir Is Not Enough: Reliability And Validity; Reliability; Validity; Two Common Measurement Scales; Ethics Panel: The Ethics Of Measurement Scales; Chapter Summary; Application Exercises; Recommended Reading; References; Chapter 6: Summarizing Research Results: Data Reduction And Descriptive Statistics; Chapter Overview; Chapter Objectives; Introduction; Preliminary Considerations: Missing Data and Anomalous Data; Data Reduction; Measures Of Central Tendency: Mean, Median And Mode; Measures Of Dispersion: Minimum, Maximum, Range, Interquartile Range, Variance and Standard Deviation; z Score; The Chi-Square Test; Ethics Panel: Can Rankings Be Misleading?; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 7: Generalizing From Research Results: Inferential Statistics; Chapter Overview; Chapter Objectives; Introduction; The Language of Curves; Generalizing From Data: Inferential Statistics; The Normal Curve and the Central Limit Theorem; Testing For Differences Between And Among Groups; Testing For Relationships Between And Among Variables; Two Final Decisions; Ethics Panel: A Communicative Tension; Chapter Summary; Application Exercises; Recommended Web Resources; References; Chapter 8: Sampling: Who, What And How Many?; Chapter Overview; Chapter Objectives; Introduction; Non-Probability Sampling; Probability Sampling; How Big Does My Sample Have To Be?; Some Issues With Sampling Frames; Ethics Panel: Checking the Ethics Of Survey Research; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 9: Surveys: Putting Numbers On Opinions; Chapter Overview; Chapter Objectives; Introduction: Advantages And Disadvantages Of Surveys; Types Of Surveys; Writing And Formatting Questions; Survey Wording: “If It Can Be Misinterpreted, It Will Be.”; Online Surveys; Improving Survey Response Rates; Capturing And Processing Survey Data; Using Other People’s Surveys; Ethics Panel: Clients And Methods As Ethical Decisions; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 10: Experiments: Researching Cause And Effect; Chapter Overview; Chapter Objectives; Introduction: Advantages And Disadvantages Of Experiments; Field Experiments and Ex Post Facto Designs; Basic Experimental Design; Designing For Control; Designing For Random Assignment; Time Series Analysis; Factorial Designs; Between-Subjects and Within-Subjects Design; Validity and Experimental Design; Ethics Panel: Two Famous And Controversial Experiments; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 11: Watching And Listening: Qualitative Research For In-Depth Understanding; Chapter Overview; Chapter Objectives; Introduction: Advantages And Disadvantages Of Watching And Listening Methods; Qualitative And Quantitative: Similarities And Differences; Researcher – Participant Relationships; Watching And Listening Methods; Making Sense Of Qualitative Data; Drowning In Data? CAQDAS To The Rescue; Ethics Panel: In Which A Professor Becomes A Student; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 12: Content Analysis: Understanding Communication Content In Numbers; Chapter Overview; Chapter Objectives; Introduction: Advantages And Disadvantages Of Content ANALYSIS; A Basic Content Analysis; An Expanded Content Analysis; Content Analysis Of Human Interaction; Content Analysis Software; Ethics Panel: Could Analyzing Media Content Result In Harm?; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 13: Rhetorical And Critical Analyses, And More: Understanding Communication Content In Words; Chapter Overview; Chapter Objectives; Introduction: Advantages and Disadvantages of Qualitative Analyses of Content; Rhetorical Analyses; Narrative Analysis; Metaphor Analysis; Discourse Analysis; Conversation Analysis; Semiotics; Critical Analyses; Ethics Panel: Research As Manipulative Practice; Chapter Summary; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 14: Writing and Presenting Research; Chapter Overview; Chapter Objectives; Introduction; Writing For Scholarly Publics: Voices In The Conversation&l
• Edition: Third edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 302.2072; Communication -- Research -- Methodology
• Languages: English
• ISBNs: 9781483379425; 1483379426
• Related ISBNs: 9781483379418
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.