Destination marketing : essentials /: essentials. (2016)

• Record Type: Book
• Further Information: Note: Steven Pike.
• Authors: Pike, Steven
• Contents: Machine generated contents note: 1. The study of destination marketing -- 2. The destination marketing organisation (DMO) and destination competitiveness -- 3. The role of government in destination competitiveness -- 4. The destination marketing organisation (DMO) and social media -- 5. Governance of destination marketing organisations (DMOs) -- 6. The destination marketing organisation (DMO), meetings and events -- 7. The destination marketing organisation (DMO), disasters, crises and dark tourism -- 8. Destination marketing strategy development -- 9. Destination branding -- 10. Destination image -- 11. Destination brand positioning -- 12. Destination consumer-marketing communications -- 13. The destination marketing organisation (DMO), public relations (PR) and publicity -- 14. Destination marketing organisations (DMOs) and the travel trade -- 15. Destination marketing organisation (DMO) performance measurement.
• Edition: Second edition
• Publisher Details: London : Routledge
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource (xx, 344 pages), illustrations
• Subjects: 910.68/8; Tourism -- Marketing; Tourism -- Management; SCIENCE / Earth Sciences / Geography; TRAVEL / Budget; TRAVEL / Hikes & Walks; TRAVEL / Museums, Tours, Points of Interest; TRAVEL / Parks & Campgrounds; Tourism -- Management; Tourism -- Marketing; Electronic books
• Languages: English
• ISBNs: 9781317430919; 1317430913; 9781315691701; 1315691701
• Related ISBNs: 9781138912908; 1138912905; 9781138912915; 1138912913
• Notes: Note: Includes bibliographical references and index.; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.