Digital Stractics : How Strategy Met Tactics and Killed the Strategic Plan /: How Strategy Met Tactics and Killed the Strategic Plan. (2015)
- Record Type:
- Book
- Title:
- Digital Stractics : How Strategy Met Tactics and Killed the Strategic Plan /: How Strategy Met Tactics and Killed the Strategic Plan. (2015)
- Main Title:
- Digital Stractics : How Strategy Met Tactics and Killed the Strategic Plan
- Further Information:
- Note: Chris Outram.
- Authors:
- Outram, Chris
- Contents:
- 1. Why Traditional Strategy Does Not Work Anymore!; 2. Everything Needs to Change – or Does It?; 3. New Business Models for the New World: Stractics in Practice; 4. Pure Plays and How They Change the World; 5. Hybrid Players – Waking up to the New Digital Reality!; 6. Pure Plays versus Hybrids – a Fight to the Finish?; 7. The Principles Underpinning Success in the World of Stractics; 8. Strategy Processes in the World of Stractics; 9. Advice from the Top: Stractical Tips from Our Digital CEOs; 10. The Future of Stractics;
- Publisher Details:
- Basingstoke : Palgrave Macmillan
- Publication Date:
- 2015
- Extent:
- 1 online resource (186 pages)
- Subjects:
- Marketing/General
Management
Strategic Planning
Organizational theory & behaviour
Business strategy
Management decision making - Languages:
- English
- ISBNs:
- 9781137574824
1137574828 - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.44022
- Ingest File:
- 02_035.xml