Digital Stractics : How Strategy Met Tactics and Killed the Strategic Plan /: How Strategy Met Tactics and Killed the Strategic Plan. (2015)

• Record Type: Book
• Further Information: Note: Chris Outram.
• Authors: Outram, Chris
• Contents: 1. Why Traditional Strategy Does Not Work Anymore!; 2. Everything Needs to Change – or Does It?; 3. New Business Models for the New World: Stractics in Practice; 4. Pure Plays and How They Change the World; 5. Hybrid Players – Waking up to the New Digital Reality!; 6. Pure Plays versus Hybrids – a Fight to the Finish?; 7. The Principles Underpinning Success in the World of Stractics; 8. Strategy Processes in the World of Stractics; 9. Advice from the Top: Stractical Tips from Our Digital CEOs; 10. The Future of Stractics
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource (186 pages)
• Subjects: Marketing/General; Management; Strategic Planning; Organizational theory & behaviour; Business strategy; Management decision making
• Languages: English
• ISBNs: 9781137574824; 1137574828
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.