Communication research methods in postmodern culture : a revisionist approach /: a revisionist approach. (2016)

• Record Type: Book
• Further Information: Note: Larry Z. Leslie.
• Authors: Leslie, Larry Z
• Contents: Cover; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Section I Foundations; Chapter 1 Introduction; A Backward Glance; A Postmodern Primer; What Is Communication?; Why Research?; Communication Research; Evaluating and Restructuring Our Research Practices; Postmodernism and Communication Research; Review Questions; Suggested Activities; Chapter 2 Knowledge, Culture, and Research; Some Important Philosophy; Some Essential History; Additional Factors to Consider; What About Communication Research?; A New Research Outlook; Postmodern Application of Research Results. The Communication ProcessResearch Ethics; Federal Regulations; Review Questions; Suggested Activities; Chapter 3 Getting Started; Basic Terminology; Research Guidelines; Review Questions; Chapter 4 Designing a Research Study; The Flowchart Process; Discuss the Problem; Search the Literature; Revise the Research Question(s); Select a Research Method; Develop a Detailed Plan; Handle the Logistics; Execute the Project; Organize and Analyze Study Results; Address the Research Question(s); Evaluate the Study; Write the Report; Review Questions; Section II Methodologies. Chapter 5 Focus Group ResearchA Postmodern Perspective; Advantages and Disadvantages; Basics; Logistics; Conducting the Session; Solving Potential Problems; Analyzing the Data; Addressing the Research Questions; Evaluating the Study; Writing the Report; Review Questions; Suggested Activities; Chapter 6 Survey Research; Definition and Uses; A Postmodern Perspective; Issues and Problems; Basics; Some Sampling Techniques; Types of Surveys; Telephone Survey; Mail Survey; Other Types of Surveys; Analyzing the Data; Addressing the Research Questions; Evaluating the Study; Writing the Report. Review QuestionsSuggested Activities; Chapter 7 Historical Research; Definition and Uses; A Postmodern Perspective; Basics; Using Quality Sources; Developing a Detailed Plan; Logistics; Data Gathering; Analyzing the Data; Addressing the Research Questions; Evaluating the Study; Writing the Report; The Case Study Method; A Brief Overview; The Case Study Process; Review Questions; Suggested Activities; Chapter 8 Oral History; A Postmodern Perspective; Definitions and Uses; Issues and Problems; Design; Execution; Analysis; Review Questions; Suggested Activities; Chapter 9 Text Analysis. Part I-Content AnalysisHistorical Development and Method Importance; Definition and Uses; A Postmodern Perspective; Advantages and Disadvantages; Basics; Unitizing; Sampling; Recording/Coding; Analysis; Conclusion; Part II-Reader-Response; Reader-Response Assumptions; Reader-Response Approaches; The Reader-Response Process; Data Organization and Analysis; Addressing the Research Question; Evaluating the Study; Writing the Report; Part III-Deconstruction; What Is Deconstruction?; Can Deconstruction Be a Research Method?; Deconstruction as Research Method; Deconstruction Assumptions.
• Publisher Details: London : Routledge
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 302.207/2; Communication -- Research; Postmodernism; PSYCHOLOGY / Social Psychology; Communication -- Research; Postmodernism; Electronic books
• Languages: English
• ISBNs: 9781317350958; 1317350952
• Related ISBNs: 9780205615643
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed November 30, 2015)
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
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