Cult of analytics : data analytics for marketing /: data analytics for marketing. (2015)

Record Type:: Book
Title:: Cult of analytics : data analytics for marketing /: data analytics for marketing. (2015)
Main Title:: Cult of analytics : data analytics for marketing
Further Information:: Note: Steve Jackson.
Authors:: Jackson, Steve, 1971-
Edition:: 2nd edition
Publisher Details:: London : Routledge
Publication Date:: 2015
Extent:: 1 online resource, illustrations (black and white)
Subjects:: 658.872
Internet marketing
Web usage mining
Languages:: English
ISBNs:: 9781317561880
9781317561873
9781317561897
Related ISBNs:: 9781138837980
9781138837997
Notes:: Note: Description based on CIP data; item not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.45883
Ingest File:: 02_084.xml