Mediawriting : print, broadcast, and public relations /: print, broadcast, and public relations. (2013)

• Record Type: Book
• Further Information: Note: W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
• Other Names: Whitaker, Wayne R, 1940-; Ramsey, Janet E; Smith, Ronald D, 1948-
• Contents: Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
• Edition: 4th ed
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2013
• Extent: 1 online resource (400 pages)
• Subjects: 808/.066302; LANGUAGE ARTS & DISCIPLINES / Journalism; Mass media -- Authorship; Broadcast journalism -- Authorship; Public relations -- Authorship; Journalism -- Authorship
• Languages: English
• ISBNs: 9781136514029; 1136514023
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.