Congressional elections : campaigning at home and in Washington /: campaigning at home and in Washington. (2015)
- Record Type:
- Book
- Title:
- Congressional elections : campaigning at home and in Washington /: campaigning at home and in Washington. (2015)
- Main Title:
- Congressional elections : campaigning at home and in Washington
- Further Information:
- Note: Paul S. Herrnson.
- Authors:
- Herrnson, Paul S, 1958-
- Contents:
- Chapter 1: The Strategic Context; The Candidate-Centered Campaign; The Institutional Framework; Political Culture; Campaign Technology; The Political Setting; Recent Congressional Elections; Summary; Chapter 2: Candidates and Nominations; Strategic Ambition; Passing the Primary Test; Nominations, Elections, and Representation; The Senate; Summary; Chapter 3: The Anatomy of a Campaign; Campaign Organizations; Campaign Budgets; Senate Campaigns; Summary; Chapter 4: The Parties Campaign; National Agenda Setting; The National, Congressional, and Senatorial Campaign Committees; Strategy, Decision Making, and Targeting; Campaign Contributions and Coordinated Expenditures; Campaign Services; Outside Campaigns; The Impact of Party Campaigning; Summary; Chapter 5: The Interests Campaign; Organizing for Electoral Influence; Strategy, Decision Making, and Targeting; PAC Contributions; Campaign Services; Outside Campaigns; The Impact of Interest Group Activity; Summary; Chapter 6: The Campaign for Resources; Inequalities in Resources; House Incumbents; House Challengers; Candidates for House Open Seats; Senate Campaigns; Single-Candidate Super PACs and 501(c) Organizations; Summary; Chapter 7: Campaign Strategy; Voting Behavior; Voters and Campaign Strategy; Gauging Public Opinion; Voter Targeting; The Message; Summary; Chapter 8: Campaign Communications; Television Advertising; Radio Advertising; Newspaper Advertising; Direct Mail and Newsletters; Telephone Calls; The Internet andChapter 1: The Strategic Context; The Candidate-Centered Campaign; The Institutional Framework; Political Culture; Campaign Technology; The Political Setting; Recent Congressional Elections; Summary; Chapter 2: Candidates and Nominations; Strategic Ambition; Passing the Primary Test; Nominations, Elections, and Representation; The Senate; Summary; Chapter 3: The Anatomy of a Campaign; Campaign Organizations; Campaign Budgets; Senate Campaigns; Summary; Chapter 4: The Parties Campaign; National Agenda Setting; The National, Congressional, and Senatorial Campaign Committees; Strategy, Decision Making, and Targeting; Campaign Contributions and Coordinated Expenditures; Campaign Services; Outside Campaigns; The Impact of Party Campaigning; Summary; Chapter 5: The Interests Campaign; Organizing for Electoral Influence; Strategy, Decision Making, and Targeting; PAC Contributions; Campaign Services; Outside Campaigns; The Impact of Interest Group Activity; Summary; Chapter 6: The Campaign for Resources; Inequalities in Resources; House Incumbents; House Challengers; Candidates for House Open Seats; Senate Campaigns; Single-Candidate Super PACs and 501(c) Organizations; Summary; Chapter 7: Campaign Strategy; Voting Behavior; Voters and Campaign Strategy; Gauging Public Opinion; Voter Targeting; The Message; Summary; Chapter 8: Campaign Communications; Television Advertising; Radio Advertising; Newspaper Advertising; Direct Mail and Newsletters; Telephone Calls; The Internet and Social Media; Free Media; Field Work; The Importance of Different Communications Techniques; Outside Campaigns; Summary; Chapter 9: Candidates, Campaigns, and Electoral Success; House Incumbent Campaigns; House Challenger Campaigns; House Open-Seat Campaigns; Senate Campaigns; Claiming Credit and Placing Blame; Summary; Chapter 10: Elections and Governance; The Permanent Campaign; A Decentralized Congress; Political Parties as Centralizing Agents; Responsiveness, Responsibility, and Public Policy; Summary; Chapter 11: Campaign Reform; The Case for Reform; Obstacles to Reform; Some Ideas for Reform; Summary; Notes; Notes Name Index; Index; … (more)
- Edition:
- Seventh edition
- Publisher Details:
- Washington DC : CQ Press
- Publication Date:
- 2015
- Extent:
- 1 online resource (384 pages)
- Subjects:
- 324.973
Political campaigns -- United States
Campaign management -- United States
Elections - Languages:
- English
- ISBNs:
- 9781483392622
1483392627 - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.42055
- Ingest File:
- 02_000.xml