The Routledge companion to the future of marketing. (2013)

• Record Type: Book
• Further Information: Note: (edited by) Luiz Moutinho, Enrique Bigné and Ajay K. Manrai.
• Editors: Moutinho, Luiz
• Contents: Introduction -- Toward a new marketing paradigm -- New philosophical paradigms in marketing : from amoral consumerism to axiological societing -- Restoring justice : an examination in the marketing context -- Process based marketing management -- Future of theorizing in marketing : increasing contribution by bridging theory and practice -- Biomarketing : an emerging paradigm linking neuroscience, endocrinology, and genetics to buyer-seller behavior -- Neurophilosophy of explanation in consumer research -- Autobiographical episodes, semantic memories and branding -- Looking at vision : eye/face/head tracking of consumers for improved marketing decisions -- Evaluating customer relationships : current and future challenges -- Unconventional marketing : from guerrilla to consumer made -- Social media : past, present, and future -- Brand engagement -- Branding in the age of digital connectivity -- The future of pricing in the digital era -- Computer human interaction -- The slogan validator : the application of human-computer interface -- Memes, memetics and marketing : a state of the art review and a lifecycle model of meme management in advertising -- Confirmatory tetrad analysis as a tool to decide between the formative/reflective nature of constructs in marketing and management research -- The future applications of agent-based modeling in marketing -- Genetic, memetic and electromagnetism-like algorithms : applications in marketing -- Futures research insights and methods -- Conclusion.
• Publisher Details: New York : Routledge
• Publication Date: 2013
• Extent: 1 online resource
• Subjects: 658; BUSINESS & ECONOMICS / Consumer Behavior; Marketing -- Forecasting; Twenty-first century -- Forecasts; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Marketing -- Forecasting; Twenty-first century; BUSINESS & ECONOMICS / Marketing / General; Electronic books; Forecasts
• Languages: English
• ISBNs: 9781136242854; 1136242856; 9780203103036; 0203103033; 1306319781; 9781306319782
• Related ISBNs: 9780415625920; 0415625920
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.