Marketing and managing tourism destinations. (2013)

• Record Type: Book
• Further Information: Note: Alastair M. Morrison.
• Other Names: Morrison, Alastair M
• Contents: Part I Introduction to destination management and marketing concepts and roles -- 1 The concepts of destination management and marketing -- 2 Destination planning -- 3 Destination marketing planning -- 4 Destination management research -- 5 Destination product development -- 6 Destination partnerships and team-building -- 7 Destination community and tourism stakeholder relations -- 8 Destination governance and leadership -- Part II Destination communications and promotion -- 9 Destination branding -- 10 Destination integrated marketing communications -- 11 Destination information and communication technologies -- Part III Destination markets -- 12 Consumer behaviour, segmentation and market trends -- 13 Domestic pleasure and leisure travel markets -- 14 International pleasure and leisure travel markets -- 15 Business travel and business event markets -- Part IV The future of destination management and marketing -- 16 The future of destination management and marketing.
• Publisher Details: New York : Routledge
• Publication Date: 2013
• Extent: 1 online resource (xxxiii, 596 pages), illustrations
• Subjects: 910.68/8; BUSINESS & ECONOMICS / Marketing / General; Tourism -- Marketing; Tourism -- Management; SCIENCE -- Earth Sciences -- Geography; TRAVEL -- Budget; TRAVEL -- Hikes & Walks; TRAVEL -- Museums, Tours, Points of Interest; TRAVEL -- Parks & Campgrounds; Tourism -- Management; Tourism -- Marketing; BUSINESS & ECONOMICS / Management; Electronic books
• Languages: English
• ISBNs: 9781136176661; 1136176667; 1306180643; 9781306180641; 1136176659; 9781136176654
• Related ISBNs: 9780415672498; 041567249X; 9780415672504; 0415672503
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.