Social communication in advertising : consumption in the mediated marketplace /: consumption in the mediated marketplace. (2013)

• Record Type: Book
• Further Information: Note: William Leiss [and three others].
• Other Names: Leiss, William, 1939-; Botterill, Jackie
• Contents: Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
• Edition: 3rd ed
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2013
• Extent: 1 online resource (696 pages), (85 illustrations)
• Subjects: 659.1042; SOCIAL SCIENCE / Media Studies; Advertising -- Social aspects
• Languages: English
• ISBNs: 9781135887339; 1135887330
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.