Green marketing : a case study of the sub-industry in Turkey /: a case study of the sub-industry in Turkey. (2015)

• Record Type: Book
• Further Information: Note: Ayca Can Kirgiz.
• Authors: Kirgiz, Ayca Can
• Contents: 1. Sustainable Green Marketing; 2. Green Marketing Mix; 3. Green Consumers and Marketing; 4. The Turkish Automotive Sub-Industry; 5. A Case From Turkey: SA-BA
• Publisher Details: Basingstoke : Palgrave Pivot
• Publication Date: 2015
• Extent: 1 online resource (160 pages), (27 illustrations)
• Subjects: 658.8/02; Advertising & Promotion; Green marketing -- Turkey -- Case studies; Green Business; Development/Sustainable Development; Environmental Economics; Waste management; Environmentalist, conservationist & Green organizations; Industry & industrial studies; Advertising
• Languages: English
• ISBNs: 9781137535887; 1137535881
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.