Ugandan Music in the Marketing Era : the Branded Arena /: the Branded Arena. (2015)

• Record Type: Book
• Further Information: Note: David G. Pier.
• Authors: Pier, David G, 1975-
• Contents: Introduction: dance promotion in the marketing era -- The Senator Extravaganza as a marketing project -- Interlude: witnessing the extravaganza -- "Discover our land, our cultures": the musical imagination of a rural-ethnic nation -- Women's groups and their politics of musical promotion -- The music of a Senator Extravaganza performance -- Beyond the Senator Extravaganza: marketing Ugandan music to international not-for-profits -- Conclusion: p'Bitek's arena.
• Publisher Details: New York : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource, illustrations
• Subjects: 306.096; Performing arts festivals -- Uganda; Corporate sponsorship -- Uganda; Folk music -- Uganda; Beer -- Uganda -- Marketing; Globalization; Anthropology/Cultural; Sociology & anthropology; Society & social sciences; Anthropology; Beer -- Marketing; Corporate sponsorship; Folk music; Performing arts festivals; Uganda; Electronic books
• Languages: English
• ISBNs: 9781137547002; 1137547006; 9781137546975; 1137546972; 9781349579617; 1349579610
• Related ISBNs: 9781137549396; 1137549394
• Notes: Note: Includes bibliographical references (pages 183-194) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.