Coping with retail giants : gaining an edge over discounters /: gaining an edge over discounters. (2015)

• Record Type: Book
• Further Information: Note: A. Coskun Samli.
• Other Names: Samli, A. Coskun
• Contents: Machine generated contents note: -- Dedication -- Preface -- Acknowledgements -- About this Book -- Introduction -- 1. Pre-opening Preparations -- 2. Retail Marketing Strategy Development -- 3. Fitting into Multi-Layered Retail Competition -- 4. Major Trends in the Retailing Sector which Independents Must Know -- 5. The Retail Evolution -- 6. Capitalizing on Market Potentials -- 7. Consumer Behavior and Retail Strategy -- Appendix to 7 The High Touch Effect -- 8. Strategy Alternatives -- 9. Developing Measuring, and Managing Store Image -- 10. People are our Strength -- 11. We Must Communicate with our Market -- 12. Developing a Merchandise Mix -- 13. Pricing Strategies -- 14. Being Connected to a Supply Chain -- 15. Store Performance Evaluation -- Postscript.
• Publisher Details: New York : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource (224 pages), (58 illustrations)
• Subjects: 658.8/7; Organizational Behavior; Stores, Retail -- Management; Retail trade -- Management; Marketing -- Management; Small business -- Management; Consumer behavior; Discount houses (Retail trade); BUSINESS & ECONOMICS / Entrepreneurship; BUSINESS & ECONOMICS / Industries / Retailing; BUSINESS & ECONOMICS / Organizational Behavior; Industries/Retailing; Entrepreneurship; Business strategy
• Languages: English
• ISBNs: 9781137476357; 1137476354
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.