Agency : starting a creative firm in the age of digital marketing /: starting a creative firm in the age of digital marketing. (2015)

• Record Type: Book
• Further Information: Note: Rick Webb.
• Other Names: Webb, Rick
• Contents: Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- Sows, msas, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear.
• Publisher Details: New York : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource (352 pages)
• Subjects: 659.1068/1; Sales & marketing; Advertising agencies -- Management; Internet marketing; Marketing -- Management; New business enterprises -- Management; Small business -- Management; Entrepreneurship; Economics, finance, business & management
• Languages: English
• ISBNs: 9781137501189; 1137501189
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.