Managing online reputation : how to protect your company on social media /: how to protect your company on social media. ([2015])

• Record Type: Book
• Further Information: Note: Charlie Pownall.
• Authors: Pownall, Charlie
• Contents: The new abnormal -- Part I. Understanding the threats. Defining online reputation threats -- Strategic and financial threats -- Social and environmental threats -- Behavioral and legal threats -- Operational and technological threats -- Part II. Managing incidents. Formulating the right response -- The furious customer -- The rogue employee -- The committed activist -- The hostile journalist -- The backfiring campaign -- Part III. Handling crises. The changing face of crises -- Preparing for a crisis -- Responding to a crisis -- Recovering from a crisis -- Epilogue.
• Publisher Details: Basingstoke (England) : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 659.20285/4678; Marketing/Direct; Internet in public relations; Corporate image; Reputation; Social media; BUSINESS & ECONOMICS -- Advertising & Promotion; Corporate image; Internet in public relations; Reputation; Social media; Public Relations; Consumer Behavior; Business strategy; Business communication & presentation; Electronic books
• Languages: English
• ISBNs: 1137382309; 9781137382306; 9781137382313; 1137382317
• Related ISBNs: 9781137382290; 1137382295
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.