Media and communication research methods : an introduction to qualitative and quantitative approaches /: an introduction to qualitative and quantitative approaches. (2016)

• Record Type: Book
• Further Information: Note: Arthur Asa Berger.
• Authors: Berger, Arthur Asa, 1933-
• Contents: Part I: Getting Started; Chapter 1: What Is Research?; We All Do Research, All the Time; Scholarly Research Is Different From Everyday Research; Cultural Studies and Research; Nietzsche on Interpretation; Problem of Certainty; Diachronic and Synchronic Research; The Way the Human Mind Works; Overt and Covert Oppositions; Thinking Fast and Slow; Quantity and Quality in Media Research; Media and Communication; Why a Book That Teaches Both Methodologies?; Considering Research Topics; What Is Research? Applications and Exercises; Conclusions; Further Reading; Chapter 2: The Research Process; Search Strategies; Sources of Information; How to Read Analytically; Doing a Literature Review; Primary and Secondary Research Sources; Searching on the Internet or the Game of “Find the Info If You Can!”; Analyzing Methodology in Research Articles; The Research Process: Applications and Exercises; Conclusions; Further Reading; Part II: Methods of Textual Analysis; Chapter 3: Semiotic Analysis; Saussure’s Division of Signs Into Signifiers and Signifieds; Semiotics of Blondeness; Semiotics and Society; Peirce’s Trichotomy: Icon, Index, and Symbol; Allied Concepts; Clotaire Rapaille on Culture Codes; Semiotics in Society: A Reprise; Syntagmatic Analysis of Texts; Paradigmatic Analysis of Texts; Skyfall: A Paradigmatic Analysis; Applications of Semiotic Theory; Paul Ekman on Facial Expression; Semiotics: Applications and Exercises; Conclusions; Further Reading; Chapter 4: Rhetorical Analysis; Aristotle on Rhetoric; Rhetoric and the Mass Media; A Brief Note on the Communication Process; Certeau on Subversions by Readers and Viewers; Applied Rhetorical Analysis; A Miniglossary of Common Rhetorical Devices; Other Considerations When Making Rhetorical Analyses; A Sample Rhetorical Analysis: A Sea to Skin Advertisement; Rhetorical Analysis of the Visual Image; Images in Narrative Texts; Rhetorical Analysis: Applications and Exercises; Conclusions; Further Reading; Chapter 5: Ideological Criticism; Mannheim’s Ideology and Utopia; Defining Ideology; Marxist Criticism; Roland Barthes on Mythologies; The Problem of Hegemony; The Base and the Superstructure, False Consciousness, and the “Self-Made Man and Woman”; Post-Soviet Marxist Criticism; Basic Ideas in Marxist Criticism; A Marxist Interpretation of the Fidji “Snake” Advertisement; John Berger on Glamour; Identity Politics; Feminist Criticism of Media and Communication; The Social Conception of Knowledge; Phallocentric Theory: The Physical Basis of Male Domination; Political Cultures, the Media, and Communication; Pop Cultural and Media Preferences of the Four Political Cultures; Marxist Perspectives on Social Media; A Preview of Critical Discourse Analysis; Ideological Criticism: Applications and Exercises; Conclusions; Further Reading; Chapter 6: Psychoanalytic Criticism; Freud’s Contribution; Cell Phones and the Psyche: Applying the Theories of Erik Erikson; Neuropsychoanalysis: Freud and Neuroscience; Jungian Theory; Psychoanalytic Criticism: Applications and Exercises; Conclusions; Further Reading; Part III: Qualitative Research Methods; Chapter 7: Discourse Analysis; Defining Discourse Analysis; Teun A. Van Dijk on Discourse Analysis; Spoken and Written Discourse; Styles and Written Discourse; Political Ideology and Discourse Analysis; Critical Discourse Analysis; Advertising and Critical Discourse Analysis; Multimodal Critical Discourse Analysis; A Multimodal Critical Discourse Analysis of an Advertisement; Conclusions; Further Reading; Chapter 8: Interviews; The Prisoner Interviews Number Two; What Is an Interview?; Four Kinds of Research Interviews; Why We Use Interviews; How to Interview People; Questions Investigative Reporters Ask; The Structure of Conversations and Interviews; Transcribing Tapes; Making Sense of Transcribed Interviews; Coding; Problems With Interview Material; Interviews: Applications and Exercises; Conclusions; Further Reading; Chapter 9: Historical Analysis; What Is History?; History as Metadiscipline or Specialized Subject; Is History Objective, Subjective, or a Combination of the Two?; Kinds of Historical Research; The Problem of Writing History; The Problem of Meaning; Historical Periods; Baudrillard and Jameson on Postmodernism; Postmodernism and Historiography; The Historical and the Comparative Approach; History Is an Art, Not a Science; Doing Historical Research; Historical Analysis: Applications and Exercises; Conclusions; Further Reading; Chapter 10: Ethnomethodological Research; Defining Ethnomethodology; Boxed Insert on Ethnomethodology by Dirk Vom Lehn; Garfinkel’s Ingenious and Mischievous Research; Using Ethnomethodology in Media and Communication Research; Metaphors and Motivation; Love Is a Game; Humorists as Code Violators; Techniques of Humor; Ethnomethodology and the Communication Process; Ethnomethodological Research: Applications and Exercises; Conclusions; Further Reading; Chapter 11: Participant Observation; Defining Participant Observation; Significant Considerations When Doing Participant Observation; A Case Study of Participant Observation: Readers of Romance Novels; Problems With Participant Observation; Benefits of Participant Observation Studies; Making Sense of Your Findings; An Ethical Dilemma; Ethics and Research Involving Humans; Participant Observation: Applications and Exercises; Conclusions; Further Reading; Part IV: Quantitative Research Methods; Chapter 12: Content Analysis; Defining Content Analysis; Why We Make Content Analyses; Methodological Aspects of Content Analysis; Aspects of Violence; Advantages of Content Analysis as a Research Method; Difficulties in Making Content Analyses; Content Analysis Step by Step; Content Analysis: Applications and Exercises; Conclusions; Further Reading; Chapter 13: Surveys; Defining Surveys; Kinds of Surveys: Descriptive and Analytic; The VALS Typology Survey; Methods of Data Collection; Advantages of Survey Research; Problems With Surveys; Surveys and the 2012 Presidential Election; A Note on Media Usage Surveys: Shares and Ratings; Open-Ended and Closed-Ended Survey Questions; Writing Survey Questions; Making Pilot Studies to Pretest Surveys; Conducting Online Surveys; Samples; Obtaining Random Samples; Evaluating Survey Accuracy; Surveys: Applications and Exercises; Conclusions; Notes; Further Reading; Chapter 14: Experiments; Everyday Experimentation; Defining Experiments; The Structure of an Experiment; The Hawthorne Effect; Advantages of Experiments; Disadvantages of Experiments; The “Black Rats” Case and Experimental Fraud; A Checklist on Experimental Design; What’s an Experiment and What Isn’t?; Experiments: Applications and Exercises; Conclusions; Further Reading; Chapter 15: A Primer on Descriptive Statistics with Felianka Kaftandjieva; Levels of Measurement; Descriptive Statistics; Measures of Central Tendency; Measures of Dispersion; The Normal or Bell-Shaped Curve; The Problems With Ratings; A Cautionary Note on Statistics; Statistics and Comparisons; Data on Media Use in America; Smartphones; The Problem of Interpretation; Statistics: Applications and Exercises; Conclusions; Note; Further Read
• Edition: Fourth edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2016
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 302.230721; Mass media -- Research -- Methodology; Communication -- Research -- Methodology
• Languages: English
• ISBNs: 9781483377551
• Related ISBNs: 9781483377568
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.