Communication planning : an integrated approach /: an integrated approach. (©1999)

• Record Type: Book
• Further Information: Note: Sherry Devereaux Ferguson.
• Other Names: Ferguson, Sherry Devereaux
• Contents: Introduction; PART ONE: STRATEGIC PLANNING CULTURES; The Making of Strategic Planning Cultures; The Role of Integrated Communication Planning; PART TWO: INTEGRATED PLANNING PROCESSES; Writing the Strategic Communication Plan (Multiyear or Annual); Writing the Multiyear or Annual Operational and Work Plans; Writing the Communication Support Plan; Planning for Special Events, Campaigns and Issues; Writing the Contingency Plan for Crises; COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING; Understanding the Psychology of Audiences; Beliefs, Attitudes, Values and Needs; The Bases of Source Credibility; Message Design; Perception, Cognition and Information Acquisition; Message Design; Theories of Persuasion; Choosing the Channel; Lessons Learned; PART FOUR: STRATEGIC PROCESSES; Strategic Approaches to Planning for Issues Management; Planning Cooperative Strategies; Partnering, Consulting and Negotiating
• Publisher Details: Thousand Oaks : Sage
• Publication Date: 1999
• Copyright Date: 1999
• Extent: 1 online resource (xiv, 262 pages :), illustrations
• Subjects: 302.2; Communication planning; Public relations; LANGUAGE ARTS & DISCIPLINES -- Communication Studies; Communication planning; Public relations; Electronic books
• Languages: English
• ISBNs: 9781452263564; 1452263566; 9780761913146; 0761913149; 9781452233352; 1452233357
• Related ISBNs: 0761913130; 0761913149; 9780761913139
• Notes: Note: Includes bibliographical references (pages 221-242) and indexes.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.