Media and communication research methods : an introduction to qualitative and quantitative approaches /: an introduction to qualitative and quantitative approaches. (2015)

• Record Type: Book
• Further Information: Note: Arthur Asa Berger, San Francisco State University.
• Authors: Berger, Arthur Asa, 1933-
• Contents: Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary -- References -- Author index -- Subject index -- About the author.
• Edition: Fourth Edition
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2015
• Extent: 1 online resource (440 pages)
• Subjects: 302.23072/1; Mass media -- Research -- Methodology; Communication -- Research -- Methodology
• Languages: English
• ISBNs: 9781483377582
• Related ISBNs: 148337758X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.