China and India : opportunities and threats for the global software industry /: opportunities and threats for the global software industry. (2007)

• Record Type: Book
• Further Information: Note: John McManus, Mingzhi Li, Deependra Moitra.
• Other Names: McManus, John, 1955-; Li, Mingzhi; Moitra, Deependra
• Contents: Cover; China and India:Opportunities and Threatsfor the Global SoftwareIndustry; Copyright; Dedication; Contents; List of figures; List of tables; Acknowledgements; Preface; About the authors; 1 The global software industry; Introduction; Foreign direct investment (FDI); FDI and labour markets; FDI and market growth; FDI in China; FDI in India; Conclusions; Notes; 2 China: a PESTEL analysis; Introduction; Overview of China's software industry; China's software industry: a PESTEL analysis7; Conclusions; Notes; 3 India: a PESTEL analysis; Introduction; Overview of India's software industry. India's software industry: a PESTEL analysis9Conclusions; Notes; 4 China versus India -- a SWOT perspective; Introduction; SWOT analysis of China's software industry; Weaknesses; SWOT analysis of India's software industry; Conclusions; Further reading; Notes; 5 Segmentation within the global software industry; Introduction; China: defining the markets; India: defining the markets; Conclusions; Notes; 6 Interrelationships in China and India's software industries; Introduction; Interrelationships and horizontal strategies of software firms; Software clusters in China and India; Conclusions. Further readingNotes; 7 Competitive position strategy; Introduction; Competitive position strategy for the Chinese software industry; Competitive position strategy for the Indian software industry; Conclusions; Further reading; Notes; 8 Pursuing competitive strategies; Introduction; Competitive advantage; Strategic focus: the case for China; Strategic focus: the case for India; Conclusions; Notes; 9 Marketing and customer-oriented strategies; Introduction; Marketing strategy framework; Marketing and customer-oriented strategies for China and India. China and India -- implications for the global software industryConclusions; Index.
• Publisher Details: Oxford : Chandos
• Publication Date: 2007
• Extent: 1 online resource (xx, 188 pages), illustrations
• Subjects: 338.470050951; Computer software industry -- China; Computer software industry -- India; BUSINESS & ECONOMICS -- Industries -- General; Computer software industry; Software-industrie; Informatique -- Industrie et commerce -- Chine; Informatique -- Industrie et commerce -- Inde; China; India; China; India; Electronic books
• Languages: English
• ISBNs: 9781780632346; 1780632347
• Related ISBNs: 9781843341581; 1843341581
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.