The science of why : decoding human motivation and transforming marketing strategy /: decoding human motivation and transforming marketing strategy. ([2015])

• Record Type: Book
• Further Information: Note: David Forbes.
• Authors: Forbes, David L
• Contents: Introduction; Chapter 1 – The Rise of Marketing to Motivation; Chapter 2 – The Motivational Matrix; Chapter 3 – Introduction to the Intrapsychic Motives; Chapter 4 – Security; Chapter 5 – Identity; Chapter 6 – Mastery; Chapter 7 – Introduction to the Instrumental Motives; Chapter 8 – Empowerment; Chapter 9 – Engagement; Chapter 10 – Achievement; Chapter 11 – Introduction to the Interpersonal Motives; Chapter 12 – Belonging; Chapter 13 – Nurturance; Chapter 14 – Esteem; Chapter 15 – The Scholarship on Motivation; Chapter 16 – Measuring Motivation – The MindSight Method; Chapter 17 – Epilogue and Predictions for a Motivationally Aware Planet
• Publisher Details: New York : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource, illustrations
• Subjects: 658.8342; Consumer behavior; Motivation (Psychology); Marketing -- Psychological aspects; Consumers -- Research; Sales & Selling
• Languages: English
• ISBNs: 9781137502056; 1137502053
• Related ISBNs: 9781137502032
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.