Creativity unlimited : thinking inside the box for business innovation /: thinking inside the box for business innovation. ([2015?])

• Record Type: Book
• Uniform Title: Boxen.
• Further Information: Note: Micael Dahlén.
• Authors: Dahlén, Micael
• Contents: Acknowledgements. 1 Why this book? PART I: It’s About Success. 2 Why creativity? 3 Are you creative? 4 Why is creativity so important? 5 Isn’t creativity dangerous? PART II: Think Inside the Box. 6 What is creativity? 7 The creative result. 8 The creative process. 9 The creative person . 10 Thinking inside the box. PART III: Expanding the Box. 11 The four walls of the box. 12 The first wall: conventions and rules. 13 The second wall: common sense. 14 The third wall: physiology. 15 The fourth wall: consciousness. PART IV: Filling the Box. 16 There’s no such thing as ‘useless’ knowledge. 17 The brain is lazy. 18 The power in brands. 19 Associations. 20 The context rules. PART V: Shaking the Box. 21 Preparations for the final step. 22 Shaking the box side to side. 23 Shaking the box up and down. PART VI: Congratulations: You’ve Become Smarter. 24 Are you a creative business innovator? Further Reading. Index .
• Publisher Details: Chichester, West Sussex, England : John Wiley & Sons, Ltd
• Publication Date: 2015
• Copyright Date: 2008
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.4063; Creative ability in business; Creative thinking; Technological innovations
• Languages: English
• ISBNs: 9781119187387
• Related ISBNs: 9780470770849
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.