Measuring the user experience : collecting, analyzing, and presenting usability metrics /: collecting, analyzing, and presenting usability metrics. (©2008)

• Record Type: Book
• Further Information: Note: Tom Tullis, Bill Albert.
• Other Names: Tullis, Tom (Thomas); Albert, Bill (William)
• Contents: Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.
• Publisher Details: Amsterdam Boston : Elsevier/Morgan Kaufmann
• Publication Date: 2008
• Copyright Date: 2008
• Extent: 1 online resource (xvii, 317 pages), illustrations
• Subjects: 303.48/34; User interfaces (Computer systems); User interfaces (Computer systems) -- Measurement; Measurement; Technology assessment; User interfaces (Computer systems); User interfaces (Computer systems) -- Measurement; Measurement; Technology assessment; COMPUTERS -- Social Aspects -- General; Electronic books
• Languages: English
• ISBNs: 9780080558264; 0080558267
• Related ISBNs: 9780123735584; 0123735580
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.