Multinationals in Latin America : case studies /: case studies. (2014)

• Record Type: Book
• Further Information: Note: Edited by Leonardo Liberman, Sergio Garcilazo, Eva Stal.
• Editors: Liberman, Leonardo, 1967-; Garcilazo, Sergio; Stal, Eva
• Contents: Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy; Case 2: Beauty Competition in Central America: Zermat v. Avon; Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization; Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company; Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way; Case 6: A Chef's Dream; Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World; Teaching Notes; TN Case 1; TN Case 2; TN Case 3; TN Case 4; TN Case 5; TN Case 6; TN Case 7 TN Case 8
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2014
• Extent: 1 online resource (232 pages), (17 illustrations)
• Subjects: 338.8888; Management; International business enterprises -- Latin America -- Case studies; International/General; Leadership; Organizational Development; Business innovation; Management & management techniques; International business; Economics, finance, business & management
• Languages: English
• ISBNs: 9781137024114; 1137024119
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.