Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement /: managing change, content, customer relationships, and site measurement. (2003)

• Record Type: Book
• Other Titles: Maintaining and evolving successful commercial Web sites
• Further Information: Note: Ashley Friedlein.
• Other Names: Friedlein, Ashley
• Contents: Reviewing and reporting progress -- Procedures for managing site updates -- Introducing content management -- Content management in action : a practical example -- Key concepts and building blocks -- Content management systems (CMS) -- Tackling a content management project -- A CRM primer -- Understanding your users -- Personalization -- Community -- Customer service -- The promises and challenges of web site measurement -- The evolution of e-intelligence -- Measurement approaches and techniques -- Reporting and analysis -- How to improve a web site -- Tackling a web site measurement project.
• Publisher Details: Place of publication not identified : Morgan Kaufmann
• Publication Date: 2003
• Extent: 1 online resource (442 pages)
• Subjects: 658.8/4; Web sites -- Management; Web sites -- Management; Páginas Web -- Administración; Comercio electrónico
• Languages: English
• ISBNs: 9780080510644; 0080510647
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.