Political branding strategies : campaigning and governing in australian politics /: campaigning and governing in australian politics. (2015)

Record Type:: Book
Title:: Political branding strategies : campaigning and governing in australian politics /: campaigning and governing in australian politics. (2015)
Main Title:: Political branding strategies : campaigning and governing in australian politics
Further Information:: Note: Lorann Downer.
Authors:: Downer, Lorann
Contents:: PrelimsList of Tables/Figures/Feature BoxesPersonal AcknowledgementsFormal Acknowledgements for third party materials1. Introduction2. Understanding and Evaluating Political Branding3. Crafting and Crashing Kevin074. Desperately Seeking The Real Julia5. The Lessons of Branded Politics6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitionerIndex.
Publisher Details:: Basingstoke, Hampshire : Palgrave Macmillan
Publication Date:: 2015
Extent:: 1 online resource, illustrations
Subjects:: 324.29407
Political campaigns -- Australia
Languages:: English
ISBNs:: 9781137580306
9781137580290
Related ISBNs:: 9781137580283
Notes:: Note: Description based on CIP data; item not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.359539
Ingest File:: 01_321.xml