Quantitative research in communication. (2008)

• Record Type: Book
• Further Information: Note: Mike Allen, Scott Titsworth, Stephen K. Hunt.
• Other Names: Allen, Mike, 1959-; Titsworth, Scott; Hunt, Stephen K
• Contents: 1. Introduction to Quantitative Research; An Overview of Quantitative Research; Steps in Quantitative Research; An Overview of the Book; 2. Using Statistics in Quantitative Research; Types of Statistics; The Logic of Hypothesis Testing; Writing Results; Sample SPSS Output; 3. Independent Samples or Students t-Test; Understanding the Independent Samples t-Test; Calculating the Independent Samples t-test; Assumptions of the t-Test; Using Computer Programs to Calculate t-Tests; Interpreting Results of an Independent Samples t-Test; The Independent Samples t-Test in Communication Research; Sample SPSS Printouts; 4. ONEWAY Analysis of Variance; Understanding the ONEWAY ANOVA; Calculating a ONEWAY ANOVA; Assumptions of the ONEWAY ANOVA; Using a Computer to Calculate ONEWAY ANOVA; Interpreting the Results of a Significant ONEWAY; The ONEWAY ANOVA in Communication Research; Sample SPSS Printouts; 5. Factorial ANOVA; Understanding the Factorial ANOVA; Calculating the Factorial ANOVA; Assumptions of ANOVA; Using Computer Programs to Calculate Factorial ANOVAs; Interpreting the Results of a Significant ANOVA; The Factorial ANOVA in Communication Research; Sample SPSS Printouts; 6. Analysis of Covariance; Understanding the Analysis of Covariance; Assumptions of the ANCOVA; Interpreting the Results of ANCOVA; Concluding Comments of ANCOVA; The ANCOVA in Communication Research; Sample SPSS Printouts; 7. Multivariate ANOVA; Multivariate Design; Repeated Measures; The MANOVA in Communication Research; Sample SPSS Printouts; 8. Chi Square-Statistic; Understanding the Chi-Square Statistic; Calculating a Chi-Square; Assumptions of the Chi-Square Statistic; Using Computer Programs to Calculate a Chi-Square; Interpreting the Results of a Significant Chi-Square Statistic; The Chi-Square in Communication Research; Sample SPSS Printouts; 9. Simple Bivariate Correlation; Understanding the Correlation Coefficient; Calculating the Correlation Coefficient; Assumptions of the Correlation Coefficient; Using Computer Programs to Calculate Correlation Coefficients; Interpreting the Results of a Correlation; Correcting for Various Artifacts; The Correlation Coefficient in Communication Research; Sample SPSS Printouts; 10. Multiple Regression; Understanding Multiple Regression; Calculating a Multiple Regression; Assumptions of Multiple Regression; Using Computer Programs to Calculate Regression; Interpreting the Results of a Multiple Regression; Multiple Regression in Communication Research; Sample SPSS Output; 11. Factor Analysis; The Purpose of Factor Analysis; Exploratory Factor Analysis (EFA); Confirmatory Factor Analysis (CFA); Factor Analysis in Communication Research; 12. Advanced Modeling Techniques; Understanding Advanced Modeling; Describing the Model; Understanding the Test; Two Methods of Analysis; Other Advanced Modeling Approaches; Path Analysis in Communication Research; 13. Meta-Analysis; The Mathematical Argument for Meta-Analysis; The Practical Argument for Meta-Analysis; The Structure of Writing a Meta-Analysis; Meta Analysis in Communication Research; Appendix A: Critical Values for the t Statistic; Appendix B: Critical Values for the Chi Square Statisic; Appendix C: Critical Values for the F Statistic; Appendix D: Critical Values for the r Statistic;
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2008
• Extent: 1 online resource (256 pages)
• Subjects: 302.2072/7; Communication -- Statistical methods; Communication -- Data processing
• Languages: English
• ISBNs: 9781452212937; 1452212937
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.