Public relations : a managerial perspective /: a managerial perspective. (2011)

• Record Type: Book
• Further Information: Note: By Barbara DeSanto, Danny Moss.
• Other Names: DeSanto, Barbara, 1950-; Moss, Danny, 1954-
• Contents: PART ONE: FRAMEWORKS AND CONTEXTS; Public Relations' Journey into Management - Barbara DeSanto; Building Bridges between Public Relations and Other Managerial Functions; A Managerial Perspective of Public Relations - Danny Moss; Locating the Function and Analyzing the Environmental and Organizational Context; Moving from Management to Leadership - Barbara DeSanto; The Capabilities Needed for the Strategic Management Role - Anne Gregory; Strategy Making and Planning in the Communications Context - Danny Moss; PART TWO: PUBLIC RELATIONS PRACTICE: APPLYING FRAMEWORKS AND CONTEXTS; Corporate Branding and Corporate Reputation - Ian Grime; Managing Public Affairs and Lobbying: Persuasive Communication in the Policy Sphere - Ian Somerville; The Strategic Communication Process in Government - Anne Gregory; A UK Perspective; Business-to-Business Public Relations Agency Practice - Renee Robinson and Nicholson Kovac; Financial Public Relations - David Bradin and Barbara DeSanto; Non-Profit Communication Management - David Therkelsen; Internal Communication as a Function of Public Relations - Michael Board; Public Relations Consultancies Practice - Dr. Jane Tonge; A Managerial Perspective of Public Relations - Rob Brown; Public Relations and the Internet: The Impact of the Social Web; Strategic Issues Management - Jon Arthur; The Importance of Reasoning; PART THREE: PUBLIC RELATIONS AND SPECIALIST CONTEXTS; Ethics and the Public Relations Management Process - Mel Powell; Corporate Social Responsibility - Richard Warren; Balancing Business and Social Priorities; Public Relations and the Law - Anna Rodriguez; Managing Your Way through the Maelstrom of Potential Legal Pitfalls; Managing Global Public Relations - Robert Wakefield;
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2011
• Extent: 1 online resource (512 pages)
• Subjects: 659.2; Public relations -- Management
• Languages: English
• ISBNs: 9781446253663
• Related ISBNs: 144625366X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.