Writing health communication : an evidence-based guide /: an evidence-based guide. (2012)

• Record Type: Book
• Further Information: Note: [edited by] Charles Abraham and Marieke Kools.
• Other Names: Abraham, Charles; Kools, Marieke, 1978-
• Contents: Steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A.C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij [and others] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.
• Publisher Details: London : SAGE
• Publication Date: 2012
• Extent: 1 online resource (xv, 175 pages, [4] pages plates), illustrations (some color)
• Subjects: 808.06661; Medical writing; Communication in medicine; Writing; Evidence-Based Medicine; Publications -- standards; Communication in medicine; Medical writing; TECHNOLOGY & ENGINEERING -- Technical Writing; Communication in medicine; Medical writing; Electronic books
• Languages: English
• ISBNs: 9781446254172; 1446254178; 1299657605; 9781299657601; 9781446288054; 1446288056
• Related ISBNs: 9781847871855; 1847871852; 9781847871862; 1847871860
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.