Arguing for a general framework for mass media scholarship. (©2009)

• Record Type: Book
• Further Information: Note: W. James Potter.
• Other Names: Potter, W. James
• Contents: PART I: INTRODUCTION; 1. Why Do We Need a General Framework?; 2. Introduction to the General Framework; PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET; 3. Media Media Organization Line of Thinking; 4. Business Strategies; 5. Marketing Strategies; 6. Employment Strategies; PART III: EXPLAINING THE MEDIA AUDIENCES FACET; 7. Media Audience Line of Thinking; 8. Audience Cognitive Algorithms; 9. Audience: Filtering Media Messages; 10. Audience: Meaning Matching; 11. Audience: Meaning Construction; PART IV: EXPLAINING THE MEDIA MESSAGES FACET; 12. Media Message Line of Thinking; 13. Message Formulas and Conventions--General; 14. Message Formulas and Conventions by Genre; 15. Critique of Media Message Scholarship; PART V: EXPLAINING THE MEDIA EFFECTS FACET; 16. Media Effects Line of Thinking; 17. Conceptualizing Media Influence and Effects; 18. Designing Media Effects Studies; PART VI: CONCLUSION; 19. Integration of Explanations
• Publisher Details: Los Angeles : Sage
• Publication Date: 2009
• Copyright Date: 2009
• Extent: 1 online resource (xxii, 394 pages)
• Subjects: 302.23072; Mass media -- Research -- History; Mass media -- Research -- Methodology; SOCIAL SCIENCE -- Media Studies; Mass media -- Research; Mass media -- Research -- Methodology; Electronic books; History
• Languages: English
• ISBNs: 9781441655240; 1441655247; 9781452215891; 1452215898
• Related ISBNs: 9781412964708; 1412964709; 9781412964715; 1412964717
• Notes: Note: Includes bibliographical references (pages 326-366) and indexes.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.