Designing health messages : approaches from communication theory and public health practice /: approaches from communication theory and public health practice. (©1995)

• Record Type: Book
• Further Information: Note: Edward Maibach, Roxanne Louiselle Parrott, editors.
• Other Names: Maibach, Edward; Parrott, Roxanne
• Contents: Motivation to attend to health messages: presentation of content and linguistic considerations / Roxanne Louiselle Parrott -- Encouraging risk reduction: a decision-making approach to message design / David R. Holtgrave, Barbara J. Tinsley, and Linda S. Kay -- Moving people to behavior change: a staged social cognitive approach to message design / Edward W. Maibach and David Cotton -- Fear appeals in health promotion campaigns: too much, too little, or just right? / Jerold L. Hale and James Price Dillard -- Thinking positively: using positive affect when designing health messages / Jennifer L. Monahan -- Designing messages for behavioral inoculation / Michael Pfau -- Reaching young audiences: developmental considerations in designing health messages / Erica Weintraub Austin -- Fishing for success: using the persuasive health message framework to generate effective campaign messages / Kim Witte -- Using research to inform campaign development and message design: examples from the "America responds to AIDS" campaign / Glen J. Nowak and Michael J. Siska -- Choosing audience segmentation strategies and methods for health communication / Michael D. Slater -- The gatekeeping process: the right combinations to unlock the gates / John McGrath -- Use of database marketing and comsumer-based health communication in message design: an example from the Office of Cancer Communications' "5 a day for better health" program / R. Craig Lefebvre, Lynne Doner, Cecile Johnston, Kay Loughrey, George I. Balch, and Sharyn M. Sutton -- Supplementing health campaign messages: recent developments in informing patients about their prescription drugs / Sharon Lee Hammond -- Enabling health: policy and administrative practices at a crossroads / Roxanne Louiselle Parrott, Mary Louise Kahl, and Edward W. Maibach.
• Publisher Details: Thousand Oaks, Calif : Sage Publications
• Publication Date: 1995
• Copyright Date: 1995
• Extent: 1 online resource (xiii, 304 pages :), illustrations
• Subjects: 362.1/014; Mass media in health education; Health promotion; Health Promotion -- methods; Communication; Mass Media; Médias en éducation sanitaire; Promotion de la santé; HEALTH & FITNESS -- Diseases -- General; HEALTH & FITNESS -- Health Care Issues; MEDICAL -- Diseases; MEDICAL -- Health Care Delivery; MEDICAL -- Health Policy; MEDICAL -- Public Health; SOCIAL SCIENCE -- Disease & Health Issues; Health promotion; Mass media in health education; Gezondheidsvoorlichting en -opvoeding; Gedragsbeïnvloeding; Electronic books
• Languages: English
• ISBNs: 9781452263632; 1452263639; 9781452233451; 1452233454
• Related ISBNs: 9780803953987; 0803953976; 0803953984; 9780803953970
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.