Dynamics of media writing : adapt and connect /: adapt and connect. (2015)

• Record Type: Book
• Further Information: Note: Vincent F. Filak.
• Authors: Filak, Vincent F
• Contents: Part I: THE BASICS YOU NEED, REGARDLESS OF FIELD; CHAPTER 1 • Know Your Audience; How to Define an Audience; Key Questions to Ask in Serving Your Readers; What Attracts an Audience?; What Audiences Need to Know and How to Make Them Care; The Big Three; CHAPTER 2 • Being Accurate, Relying on the Facts; Why Is Journalism Such a Picky Field?; Why Media Professionals Matter More Than Ever; Making Sure You Are Sure; Broader-Issue Examination; Hoaxes and Myths; The Big Three; CHAPTER 3 • Grammar, Style and Language Basics; Why Do Grammar and Style Matter?; Sentence Structure; Sentence Length; Read Your Work Aloud; The Dictionary: Your Best Friend; How to Keep Writing Tight and Right; The Big Three; CHAPTER 4 • Basic Media Writing; The Killer “Be’s” of Writing; The Inverted Pyramid; Leads: The Prominence of Importance; Types of Leads; Problematic Leads and Potential Fixes; How to Order the Rest of Your Pyramid; The Big Three; CHAPTER 5 • Interviewing; Interview Preparation; Places to Dig; Getting the Interview; Where Should We Meet?; Interacting With Your Source; Interviewing for Multiple Media; The Questions; Interview Flow; Silence As an Ally; Nonverbal Approach: How to Ask a Question Without Asking; The End of the Interview (Almost); Follow-Up Interviews; The Big Three<br />CHAPTER 6 • Writing on the Web; Working on the Web; Blogging; Linking and Other Interactive Elements; Engaging Readers; Social Media; The Big Three; CHAPTER 7 • Law and Ethics in Media Writing; Introduction; The First Amendment; Libel; Legal Defenses Against Libel; Copyright; How to Avoid Copyright Infringement; Ethics and the Media; Ethical Concerns; How to Work Through Ethical Dilemmas; Determining Your Own Approach to Ethics; The Big Three; PART II: FOCUS ON NEWS MEDIA; CHAPTER 8 • Reporting: The Basics and Beyond; Event Coverage; Preparing for the Event; How to Cover the Event; News Reporting Beyond the Event; Beats; Features; Profile Writing; Localizations; Obituaries; The Big Three; CHAPTER 9 • Writing for Traditional Print News Products; Nuances for Print Writing; Expanding the Inverted Pyramid; The Beginning; The Middle; The End; The Big Three; CHAPTER 10 • Writing for Broadcast; Nuances for Broadcast Writing; Structure; Integrating Additional Elements; Types of Stories; The Big Three; PART III: FOCUS ON MARKETING MEDIA; CHAPTER 11 • Public Relations; Defining PR; Types of PR Writing; Keys to PR; Why the Media Matters; The Big Three; CHAPTER 12 • Advertising; Defining Advertising; The Creative Brief; Message Formation; Writing in Advertising; The Big Three; CHAPTER 13 • Marketing; Brands and Branding; Campaigns vs. Brands; Useful Marketing Platforms and Tools; Copywriting for a Brand; Writing Creatively for Marketing; The Big Three; PART IV: COMING BACK TOGETHER; CHAPTER 14 • A Few Last Words; Accuracy Matters Most; Clarity Is Crucial; Skills Will Transfer; Never Stop Learning; Be a Storyteller;
• Publisher Details: Washington, D.C : CQ Press
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 808.066302; Mass media -- Authorship
• Languages: English
• ISBNs: 9781483377599
• Related ISBNs: 9781483377605
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.