The practice of survey research : theory and applications /: theory and applications. (2015)

• Record Type: Book
• Further Information: Note: Erin E. Ruel, Georgia State University, William E. Wagner, III, California State University, Channel Islands, Brian Joseph Gillespie, Sonoma State University.
• Authors: Ruel, Erin E; Wagner, William E (William Edward); Gillespie, Brian Joseph
• Contents: Machine generated contents note: ch. 1 Introduction to Survey Research -- What is Survey Research? -- Brainstorming Can you think of other things that are not called surveys but in fact are surveys? -- How Do You Know if a Survey is Good? -- Surveys About Teachers: Are They Good Teachers? -- Applications of Survey Research -- Technology and Survey Research -- The Ethics of Survey Research -- Key Decisions in Survey Research: What's Ahead -- Section I Decisions to Make Before Conducting the Survey -- Section II Questionnaire Design -- Section III Implementing a Survey -- Section IV Postsurvey Data Management and Analysis -- ch. 2 Types of Surveys -- Introduction -- Omnibus Surveys -- Administration -- Cost -- Accessibility -- Importance of Proper Training of Interviewers -- Types of Surveys -- Mail Surveys -- Face-to-Face or Group Interviews -- Telephone Surveys -- The Role of Technology in the Type and Delivery of Surveys -- The Use of the Internet to Facilitate Survey Administration -- Multimode Surveys -- Determining the Type of Survey -- Conclusion -- Key Terms -- Critical Thinking Questions -- ch. 3 The Cover Letter and Survey Instrument -- Introduction -- The Cover Letter -- Reducing Attrition -- Keeping Track and Following Up -- The Survey Instrument -- Respondent Burden and Fatigue -- Welcome Message and Introduction -- Organization and Question Sequence -- Question Order -- Order of Response Options -- Advanced Logic -- Contingency Questions -- Screener Questions -- Concluding the Survey -- Appearance, Formatting, and Design -- General Concerns -- Designing Web-Based Surveys -- Designing Pen-and-Paper Surveys -- Checklist -- Key Terms -- Critical Thinking Questions -- ch. 4 Survey Question Construction -- Introduction -- Concept Measurement: Traits, Assessments, and Sentiments -- Simple Concepts -- Complex Concepts -- Question Development -- Guidelines for Developing Questions -- Responses to Questions -- Types of Responses -- Closed-Ended Questions -- Strengths of Closed-Ended Questions -- Types of Closed-Ended Questions -- Important Guidelines for Categorization Scheme Development -- Level of Measurement -- Open-Ended Questions -- Strengths of Open-Ended Questions -- Guidelines for Open-Ended Questions -- Comparative Concepts (Vignettes) -- Important Guidelines for Vignettes -- Sample Vignette -- Retrospective and Prospective Questions -- Updating Time-Specific Surveys and Multilanguage Surveys -- Multilingual and Cross-Comparative Survey Projects -- Measurement Error -- Primary Types of Systematic Survey Error -- Strategies to Minimize Error -- Checklist -- Key Terms -- Critical Thinking Questions -- ch. 5 The Quality of Measurement: Reliability and Validity -- Introduction -- Reliability -- Correlation -- Types of Reliability and Estimation -- Improving Reliability -- Validity -- Measurement Validity -- Types of Measurement Validity -- Improving Measurement Validity -- Internal Validity -- External Validity -- Other Validity Issues -- Conclusion -- Key Terms -- Critical Thinking Questions -- ch. 6 Pretesting and Pilot Testing -- Introduction -- Pretesting -- Expert-Driven Pretests -- Respondent-Driven Pretests -- Collecting Pretest Data -- Important Issues to Identify in Pretests -- Other Pretesting Issues -- Updating Time-Speafic Surveys and Multilanguage Surveys -- Pretesting Checklist -- Pilot Testing -- Necessary Resources -- Trained Surveyors/Interviewers -- Administration Procedures -- Recruitment Approaches -- Data Analysis -- Pretest and Pilot Test Limitations -- Conclusion -- Key Terms -- Critical Thinking Questions -- ch. 7 Selecting a Sample: Probability Sampling -- Introduction -- Sampling Terminology -- Sampling Theory -- Probability Sampling Techniques -- Simple Random Sampling -- Systematic Random Sampling -- Stratified Random Sampling -- Cluster Sampling -- Multistage Cluster Sampling -- Power Analysis for Selecting Sample Sizes -- Conclusion -- Key Terms -- Critical Thinking Questions -- ch. 8 Nonprobability Sampling and Sampling Hard-to-Find Populations -- Introduction -- Convenience Sampling -- Quota Sampling -- Purposive Sampling -- Sampling Hard-to-Find Populations -- Snowball Sampling -- Respondent-Driven Sampling -- Ethics Corner -- Conclusion -- Key Terms -- Critical Thinking Questions -- ch. 9 Improving Response Rates and Retention -- Introduction -- Response Rates and Nonresponse Errors -- Calculating Response Rates -- Calculating Nonresponse Rates -- Nonresponse Bias -- Attrition in Panel Studies -- Methods to Increase Participant Contact and Cooperation -- Contact -- Gaining Cooperation -- Retention of Participation in Longitudinal Studies -- An Example: The Wisconsin Longitudinal Study -- Ethics Corner -- Conclusion -- Key Terms -- Critical Thinking Questions -- ch. 10 Technologies to Develop and Implement Surveys -- Introduction -- Mail Survey Administration -- Computer-Assisted Interviewing -- Choosing the Right Hardware and Software -- Web-Based Surveys -- Postsurvey Data Entry and Data Cleaning Technology -- Contracting With a Research Center to Conduct the Survey -- Ethics Corner -- Conclusion -- Key Terms -- Critical Thinking Questions -- ch. 11 Data Collection -- Introduction -- The Self-Administered Cross-Sectional Mailed Survey -- Auditing the Data Collection Process -- The Self-Administered Longitudinal Panel Mailed Survey -- Interviewer-Administered Surveys -- Self-Administered Web Surveys -- Comparing Survey Types -- Data Storage Needs -- Ethics Corner -- Conclusion -- Key Terms -- Critical Thinking Questions -- ch. 12 Data Entry -- Introduction -- Data Entry -- Unique Identyler -- Variable Naming Conventions -- Missing Data Codes -- Entering Responses From Atypical Questions -- The Coding Process -- The Reliability Process -- Documentation -- Ethics Corner -- Conclusion -- Key Terms -- Critical Thinking Questions -- ch. 13 Data Cleaning -- Introduction -- Simple Cross-Sectional Data Cleaning -- Cosmetic Cleaning -- Variable Labels -- Response Category Values -- Formatting Variables -- Missing Values -- Skip Patterns -- Multiple-Response, Other-Specify, and Open-Ended Questions -- Cleaning for Diagnostics -- Variation -- Finding Bad Data Through Scale Items -- Interviewer Effects and Mode Effects -- Cleaning Longitudinal Data -- Consistency in Coding -- Attrition -- The Codebook -- Conclusion -- Syntax for Analyses Described in This Chapter -- Key Terms -- Critical Thinking Questions -- ch. 14 Data Analysis for a Policy Report -- Introduction -- Policy Reports -- Descriptive Statistics -- Analysis for a Policy Report -- Summary -- The Report Write-Up -- Ethics Corner -- Conclusion -- Syntax for Analyses Described in This Chapter -- Key Terms -- Critical Thinking Questions -- ch. 15 More Advanced Data Analysis -- Introduction -- Explanatory Research Questions -- Journal Article Format -- Regression Analysis -- Introduction to OLS (Linear) Regression -- Preparing Variables for Regression Analysis -- Preparing the Analysis Dataset -- Addressing Missing Data -- Missing Data Analysis -- OLS Regressions of the Relocation Attitude Scale -- Creating Tables for the Journal Article and Writing Up the Results -- Creating a Descriptive Statistics Table -- Creating Regression Tables -- Ethics Corner -- Conclusion -- Syntax for Analyses Described in This Chapter -- Key Terms -- Critical Thinking Questions -- ch. 16 Data Archiving -- Introduction -- Seeking External Funding for Your Survey Project -- Archiving Original and Final Data -- Example of Evolving Data Storage Technology -- Data Format -- Making Data Publicly Available -- Archives -- Ethics Corner -- Conclusion -- Key Terms -- Critical Thinking Questions -- Survey Administration Checklist -- Survey Design and Organization Checklist -- Writing Good Questions Checklist -- Piloting or Pretesting Checklist -- Choosing a Sample Checklist -- Improving Response Rates Checklist -- Data Collection Checklist -- Data Entry and Cleaning Checklist.
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2015
• Extent: 1 online resource (360 pages)
• Subjects: 001.433; Social surveys -- Methodology; Scientific surveys -- Methodology; Scientific surveys -- Methodology; Social surveys -- Methodology; Demoskopie
• Languages: English
• ISBNs: 9781483322537
• Related ISBNs: 148332253X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
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