Using communication theory : an introduction to planned communication /: an introduction to planned communication. (2008)

• Record Type: Book
• Further Information: Note: Sven Windahl and Benno H. Signitzer with Jean T. Olson.
• Other Names: Windahl, Swen, 1942-; Signitzer, Benno; Olson, Jean T
• Contents: Introduction; PART ONE: THE BASICS; Conceptual Tools; The Nature of Communication Planning; Not All Problems Are Communication Problems; Categorization of Basic Strategies; PART TWO: THEORETICAL APPROACHES TO COMMUNICATION PLANNING; Multi-Step Flow Approaches (1): The Two-Step Model; Multi-Step Flow Approaches (2): Diffusion of Innovations Theory; A Network Approach; Systems Theory Perspectives; Social Marketing Perspectives; Communication Campaigns: A Meeting Place for Different Approaches; PART THREE: THE ELEMENTS OF MASS COMMUNICATION THEORIES; The Sender/Communicator; The Message; The Medium; The Audience; Effects
• Edition: 2nd ed
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2008
• Extent: 1 online resource (312 pages)
• Subjects: 302.201; Communication planning; Mass media -- Planning
• Languages: English
• ISBNs: 9781446246627; 1446246620
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.