Designing and managing a research project : a business student's guide /: a business student's guide. (2014)

• Record Type: Book
• Further Information: Note: Michael Jay Polonsky, David S. Waller.
• Other Names: Polonsky, Michael J; Waller, David S
• Contents: Part I: The Foundations; Chapter 1: Introduction; What Is Research?; How a Research Project Fits Within Your Business Education; Overview of the Book; Online Support Materials; Real World Examples; Case Study; Chapter Questions; References; Chapter 2: Choosing a Topic; Has the Topic Been Assigned?; Steps in Choosing a Topic; Project Checklist; Case Study; Chapter Questions; References; Chapter 3: The Role of the Supervisor; Understanding Your Supervisor; What Is the Role of a Supervisor?; Selecting a Supervisor; Other Supervisor Arrangements; Ground Rules and Expectations; Conclusion; Project Checklist; Case Study; Chapter Questions; References; Chapter 4: Group Dynamics and the Role of Conflict; Group Work and Conflict; Positive and Negative Conflict; General Causes of Conflict; Conflict Stimulation; Managing Conflict; Conclusion; Project Checklist; Case Study; Chapter Questions; References; Further Reading; Chapter 5: Ethical Considerations; What Is Human Intervention?; Codes of Ethical Conduct/Practice; Ethical Philosophies; Ethical Issues to Consider; Plagiarism, Academic Fraud and Misrepresenting the Results; Technology Issues; Conclusion; Project Checklist; Case Study; Chapter Questions; References; Part II: Undertaking the Research; Chapter 6: Planning the Research Project; Importance of Planning; The Research Process; The Research Proposal; Managing the Research Process; Budgeting; Conclusion; Project Checklist; Case Study; Chapter Questions; References; Chapter 7: Literature Review; What Is a Literature Review?; How Can Literature Be Used?; Where to Obtain Literature; How to Write a Literature Review; Referencing; Managing Your References; Project Checklist; Case Study; Chapter Questions; References; Chapter 8: Data Gathering; Factors to Evaluate Data-Gathering Methods; Types of Research Data; Secondary Data; Primary Data; Mixed Methods; Sampling Methods; Research Errors; Conclusion; Project Checklist; Case Study; Chapter Questions; References; Appendix 8.1. Statistical Agencies; Chapter 9: Qualitative Data Analysis; Qualitative Data Collection Methods; Implementation; Analysis and Interpretation; Conclusion; Project Checklist; Case Study; Chapter Questions; References; Chapter 10: Quantitative Data Analysis; Hypotheses, Errors, and Significance; Empirically Examining Data; Basic Analysis; Basic Associations; Basic Causal Relationships; Introducing Advanced Techniques; Conclusion; Project Checklist; Glossary; Case Study; Chapter Questions; References; Further Reading; Chapter 11: Establishing Recommendations; Describing the Results; Discussion and Interpretation; Research Implications; Recommendation Guidelines; Limitations; Future Research; Project Checklist; Case Study; Chapter Questions; References; Part III: Communicating the Results; Chapter 12: Presenting the Results; Ways to Present Research Findings; Numerical Tables; APA Style; Charts and Graphs; Pictures; Maps; Quotations; Conclusion; Project Checklist; Case Study; Chapter Questions; References<br />Chapter 13: Writing the Report; Written Communication; When to Write?; Types of Reports; Structure of a Project Report; APA Standards; Conclusion; Project Checklist; Case Study; Chapter Questions; References; 14.Oral Presentations; Before the Presentation; The Presentation; Wrapping Up; Groups and Group Members in Presentations; Video Presentations; Conclusion; Project Checklist; Case Study; Chapter Questions; References; 15.Concluding Remarks; Some Final Hints for Those Undertaking a Project; Case Study (Epilogue); Index; About the Authors;
• Edition: Third Edition
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2014
• Extent: 1 online resource (352 pages)
• Subjects: 650.072; Business -- Research -- Methodology
• Languages: English
• ISBNs: 9781483321905; 1483321908
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.