Consumer behaviour : applications in marketing /: applications in marketing. (2013)

• Record Type: Book
• Further Information: Note: Robert East, Malcolm Wright, and Marc Vanhuele.
• Other Names: East, Robert, 1940-; Vanhuele, Marc; Wright, Malcolm, 1963-
• Contents: PART 1 INTRODUCTION; Chapter 1:Ideas and Explanations in Consumer Research; PART 2 CONSUMPTION PATTERNS; Chapter 2:Customer Loyalty; Chapter 3: Brand Knowledge, Brand Equity and Brand Extension; Chapter 4:Stationary Markets; Chapter 5:Market Dynamics; Chapter 6:Consumer Group Differences; PART 3 EXPLAINING DECISION-MAKING; Chapter 7:Predicting and Explaining Behaviour; Chapter 8:Information Processing and Decision-Making; Chapter 9:Consumer Satisfaction and Quality; PART 4 MARKET RESPONSE; Chapter 10: Consumer Response to Price and Sales Promotions; Chapter 11:The Retail Context; Chapter 12:Word-of-Mouth Influence; Chapter 13:The Response to Advertising
• Edition: 2nd ed
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2013
• Extent: 1 online resource (352 pages)
• Subjects: 658.8342; Consumer behavior; Consumer behavior -- Psychological aspects; Consumer behavior -- Social aspects
• Languages: English
• ISBNs: 9781446289457; 1446289451
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.