Media Effects. (2012)

• Record Type: Book
• Further Information: Note: W. James Potter.
• Authors: Potter, W. James
• Contents: PART I: ORGANIZING THINKING ABOUT MEDIA EFFECTS; 1. Why Study Media Effects?; 2. Defining Key Ideas; 3. What is a Media Effect?; 4. Media Influence; 5. Media Theories; PART II. TYPES OF MASS MEDIA EFFECTS ON INDIVIDUALS; 6. Physiological Effects; 7. Cognitive Effects; 8. Belief Effects; 9.Attitude Effects; 10. Affective Effects; 11. Behaviorial Effects; PART III. TYPES OF MACRO-LEVEL EFFECTS; 12. Macro Level Effects on the Public; 13. Macro Level Effects -- Institutions; 14. Macro Level Effects -- Society, Culture, and Mass Media; IV: THE BIG PICTURE; 15. Big Picture; 16. Springboard
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2012
• Extent: 1 online resource (400 pages)
• Subjects: 302.23; Mass media -- Influence; Mass media -- Social aspects; Mass media -- Physiological aspects; Mass media -- Psychological aspects; PSYCHOLOGY / Social Psychology; Mass media -- Influence; Mass media -- Psychological aspects; Mass media -- Social aspects; Electronic books
• Languages: English
• ISBNs: 9781452234427; 1452234426; 9781412964692; 1412964695; 9781452289755; 1452289751
• Notes: Note: Includes bibliographical references (p. 327-363) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.