Contemporary marketing and consumer behavior : an anthropological sourcebook /: an anthropological sourcebook. ([2013?])

• Record Type: Book
• Further Information: Note: John F. Sherry, editor.
• Editors: Sherry, John F
• Contents: Foreword - Sidney J Levy; Introduction - John F Sherry Jr; PART ONE: ORIENTATION; Marketing and Consumer Behavior - John F Sherry Jr; Into the Field; PART TWO: APPREHENDING THE PRODUCT: ARTIFACTUAL DIMENSIONS OF CONSUMER BEHAVIOR; Active Ingredients - Dan Rose; Consumer Behavior Reflected in Discards - MasaKazu Tani and William L Rathje; A Case Study of Dry-Cell Batteries; PART THREE: MANAGING CHANNEL RELATIONS AND ORGANIZATIONAL CHANGE: INTERNATIONAL AND INTERFUNCTIONAL ASPECTS; West African Marketing Channels - Eric J Arnould; Environmental Duress, Relationship Management, and Implications for Western Marketing; Anthropology and Total Quality Management - Richard H Reeves-Ellington; Improving Sales Force Performance in Overseas Markets; PART FOUR: HEARING THE CUSTOMER'S VOICE(S): CONTEXTUAL GROUNDING OF MARKETPLACE BEHAVIOR; The Social Organization of Consumer Behavior - Janeen Arnold Costa; Brand Loyalty and Consumption Patterns - Barbara Olsen; The Lineage Factor; Amidword - Gerald Zaltman; Anthropology, Metaphors, and Cognitive Peripheral Vision; PART FIVE: COMMUNICATING THROUGH ADVERTISEMENTS: CONSIDERATION OF THE CRAFT; Malinowski, Magic and Advertising - John McCreery; On Choosing Metaphors; Speaking to Customers - Rita Denny; The Anthropology of Communications; PART SIX: BEING IN THE MARKETPLACE: EXPERIENTIAL CONSUMPTION; Learning to `See' - Carole Duhaime, Annamma Joy and Christopher Ross; A Folk Phenomenology of the Consumption of Contemporary Canadian Art; Monadic Giving - John F Sherry Jr, Mary Ann McGrath and Sidney J Levy; Anatomy of Gifts Given to the Self; PART SEVEN: CONCLUSION; Anthropology of Marketing and Consumption - John F Sherry Jr; Retrospect and Prospect; Afterword - William D Wells;
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2013
• Copyright Date: 1995
• Extent: 1 online resource (xvii, 482 pages), illustrations
• Subjects: 658.8342; Marketing -- Social aspects; Consumer behavior; Communication in marketing
• Languages: English
• ISBNs: 9781452247144; 1452247145
• Related ISBNs: 0803957521; 080395753X
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.