Arguing for a general framework for mass media scholarship. (2008)

• Record Type: Book
• Further Information: Note: W. James Potter.
• Other Names: Potter, W. James
• Contents: PART I: INTRODUCTION; 1. Why Do We Need a General Framework?; 2. Introduction to the General Framework; PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET; 3. Media Media Organization Line of Thinking; 4. Business Strategies; 5. Marketing Strategies; 6. Employment Strategies; PART III: EXPLAINING THE MEDIA AUDIENCES FACET; 7. Media Audience Line of Thinking; 8. Audience Cognitive Algorithms; 9. Audience: Filtering Media Messages; 10. Audience: Meaning Matching; 11. Audience: Meaning Construction; PART IV: EXPLAINING THE MEDIA MESSAGES FACET; 12. Media Message Line of Thinking; 13. Message Formulas and Conventions--General; 14. Message Formulas and Conventions by Genre; 15. Critique of Media Message Scholarship; PART V: EXPLAINING THE MEDIA EFFECTS FACET; 16. Media Effects Line of Thinking; 17. Conceptualizing Media Influence and Effects; 18. Designing Media Effects Studies; PART VI: CONCLUSION; 19. Integration of Explanations
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2008
• Extent: 1 online resource (416 pages)
• Subjects: 302.23072; Mass media -- Research -- History; Mass media -- Research -- Methodology
• Languages: English
• ISBNs: 9781452278728; 1452278725
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.