Branding in governance and public management. (2012)

• Record Type: Book
• Further Information: Note: By Jasper Eshuis and Erik-Hans Klijn.
• Other Names: Eshuis, Jasper, 1972-; Klijn, Erik-Hans
• Contents: The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2012
• Extent: 1 online resource (188 pages), (19 illustrations)
• Subjects: 352.7/48; BUSINESS & ECONOMICS / Government & Business; Communication in public administration; Public relations and politics; Government publicity; Branding (Marketing); BUSINESS & ECONOMICS / General
• Languages: English
• ISBNs: 9781136504945
• Related ISBNs: 113650494X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.