Introduction to media literacy. ([2016])
- Record Type:
- Book
- Title:
- Introduction to media literacy. ([2016])
- Main Title:
- Introduction to media literacy
- Further Information:
- Note: W. James Potter.
- Authors:
- Potter, W. James
- Contents:
- Preface; Acknowledgments; About the Author; CHAPTER 1 Why Increase Media Literacy?; Our Message-Saturated Culture; Automatic Routines; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 2 Media Literacy Approach; Taking out the Trash: Clearing Away Faulty Ideas About Media Literacy; Increasing Media Literacy; Key Ideas; Further Reading; CHAPTER 3 Mass Media Industries: Historical Perspective; Pre-Mass Media; Development of Mass Media; Current Picture; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 4 Mass Media Industries: The Economic Game; The Media Game; Media Industries’ Strategies; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 5 Mass Media Audience: Industry Perspective; Identifying Opportunities; Attracting Audiences; Conditioning Audiences; Increasing Media Literacy; Key Ideas; Further Reading; CHAPTER 6 Mass Media Audience: Individual Perspective; Exposure Is Not the Same as Attention; Decisions During Exposures; Increasing Media Literacy; Key Ideas; Further Reading; CHAPTER 7 Mass Media Content; Message Formulas and Genres; Most General Formula: Next-Step Reality; Narratives; Electronic Games; Interactive Message Platforms; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 8 Mass Media Effects; Media Effects Are Constantly Occurring; Four Dimensions of Media Effects; Factors Influencing Media Effects; Increasing Media Literacy; KeyPreface; Acknowledgments; About the Author; CHAPTER 1 Why Increase Media Literacy?; Our Message-Saturated Culture; Automatic Routines; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 2 Media Literacy Approach; Taking out the Trash: Clearing Away Faulty Ideas About Media Literacy; Increasing Media Literacy; Key Ideas; Further Reading; CHAPTER 3 Mass Media Industries: Historical Perspective; Pre-Mass Media; Development of Mass Media; Current Picture; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 4 Mass Media Industries: The Economic Game; The Media Game; Media Industries’ Strategies; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 5 Mass Media Audience: Industry Perspective; Identifying Opportunities; Attracting Audiences; Conditioning Audiences; Increasing Media Literacy; Key Ideas; Further Reading; CHAPTER 6 Mass Media Audience: Individual Perspective; Exposure Is Not the Same as Attention; Decisions During Exposures; Increasing Media Literacy; Key Ideas; Further Reading; CHAPTER 7 Mass Media Content; Message Formulas and Genres; Most General Formula: Next-Step Reality; Narratives; Electronic Games; Interactive Message Platforms; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 8 Mass Media Effects; Media Effects Are Constantly Occurring; Four Dimensions of Media Effects; Factors Influencing Media Effects; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 9 Springboard; Twelve Guidelines; Examples of Levels of Literacy; Key Ideas; Further Reading; Keeping Up to Date; Introduction to Appendices: Analyzing Media Literacy Issues; Appendix A. Analyzing Media Issues: Are Professional Athletes Paid Too Much?; Increase in Pay; Pay Now Too High; Non-Sustainability; Ruining the Games; Conclusions; Further Reading; Keeping Up to Date; Appendix B. Analyzing Media Issues: Is Media Company Ownership Too Concentrated?; Consolidation of Ownership; Concentration of Power; Reduction of Competition; Limitations on Access; Change in Content; Enriches Few People; Conclusions; Further Reading; Keeping Up to Date; Appendix C. Analyzing Media Issues: Is News Objective?; Analyzing the Idea of Objectivity; Analyzing the Idea of Quality in News; Considering Standards for News; Conclusions; Further Reading; Keeping Up to Date; Appendix D. Analyzing Media Issues: Is There Too Much Violence in the Media?; High Amount of Violence in the Media; Some People Are More Vulnerable Than Others; Reducing the Amount of Violence; Conclusions; Further Reading; Test Your Knowledge Answers; Glossary; References; Index; … (more)
- Edition:
- Fourth edition
- Publisher Details:
- Los Angeles : SAGE
- Publication Date:
- 2016
- Extent:
- 1 online resource, illustrations
- Subjects:
- 302.23
Media literacy - Languages:
- English
- ISBNs:
- 9781483379609
1483379604 - Related ISBNs:
- 9781483379586
- Notes:
- Note: Includes bibliographical references and index.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.21757
- Ingest File:
- 01_053.xml