Introduction to media literacy. ([2016])

• Record Type: Book
• Further Information: Note: W. James Potter.
• Authors: Potter, W. James
• Contents: Preface; Acknowledgments; About the Author; CHAPTER 1 Why Increase Media Literacy?; Our Message-Saturated Culture; Automatic Routines; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 2 Media Literacy Approach; Taking out the Trash: Clearing Away Faulty Ideas About Media Literacy; Increasing Media Literacy; Key Ideas; Further Reading; CHAPTER 3 Mass Media Industries: Historical Perspective; Pre-Mass Media; Development of Mass Media; Current Picture; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 4 Mass Media Industries: The Economic Game; The Media Game; Media Industries’ Strategies; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 5 Mass Media Audience: Industry Perspective; Identifying Opportunities; Attracting Audiences; Conditioning Audiences; Increasing Media Literacy; Key Ideas; Further Reading; CHAPTER 6 Mass Media Audience: Individual Perspective; Exposure Is Not the Same as Attention; Decisions During Exposures; Increasing Media Literacy; Key Ideas; Further Reading; CHAPTER 7 Mass Media Content; Message Formulas and Genres; Most General Formula: Next-Step Reality; Narratives; Electronic Games; Interactive Message Platforms; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 8 Mass Media Effects; Media Effects Are Constantly Occurring; Four Dimensions of Media Effects; Factors Influencing Media Effects; Increasing Media Literacy; Key Ideas; Further Reading; Keeping Up to Date; CHAPTER 9 Springboard; Twelve Guidelines; Examples of Levels of Literacy; Key Ideas; Further Reading; Keeping Up to Date; Introduction to Appendices: Analyzing Media Literacy Issues; Appendix A. Analyzing Media Issues: Are Professional Athletes Paid Too Much?; Increase in Pay; Pay Now Too High; Non-Sustainability; Ruining the Games; Conclusions; Further Reading; Keeping Up to Date; Appendix B. Analyzing Media Issues: Is Media Company Ownership Too Concentrated?; Consolidation of Ownership; Concentration of Power; Reduction of Competition; Limitations on Access; Change in Content; Enriches Few People; Conclusions; Further Reading; Keeping Up to Date; Appendix C. Analyzing Media Issues: Is News Objective?; Analyzing the Idea of Objectivity; Analyzing the Idea of Quality in News; Considering Standards for News; Conclusions; Further Reading; Keeping Up to Date; Appendix D. Analyzing Media Issues: Is There Too Much Violence in the Media?; High Amount of Violence in the Media; Some People Are More Vulnerable Than Others; Reducing the Amount of Violence; Conclusions; Further Reading; Test Your Knowledge Answers; Glossary; References; Index;
• Edition: Fourth edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2016
• Extent: 1 online resource, illustrations
• Subjects: 302.23; Media literacy
• Languages: English
• ISBNs: 9781483379609; 1483379604
• Related ISBNs: 9781483379586
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.