Internal communications : a manual for practitioners /: a manual for practitioners. (2014)

• Record Type: Book
• Further Information: Note: Liam FitzPatrick and Klavs Valskov.
• Authors: FitzPatrick, Liam; Valskov, Klavs
• Contents: Machine generated contents note: List of figures -- List of tables -- Foreword by Anne Gregory -- Foreword by James Harkness -- Acknowledgements Before we start 01 What internal communication is and why it matters -- What you will learn from this chapter -- Internal communication is coming of age -- Definitions -- It's not about telling -- it's a two-way thing -- Getting strategic -- Ethics -- The key learning points from this chapter -- Notes and references 02 Organizing internal communication -- What you will learn from this chapter -- A little history -- The big answer -- How do you decide what you need? -- Working with suppliers -- The key learning points from this chapter -- Notes and references 03 Planning -- What you will learn from this chapter -- The essential steps of planning -- Templates for a communication plan -- The key learning points from this chapter 04 Audiences -- What you will learn from this chapter -- Why understanding your audience is important -- The basics -- the demographics every internal communicator needs to know -- Segmentation: One size does not fit all! -- The key learning points from this chapter -- Notes and references 05 Messaging -- What you will learn from this chapter -- What is a message? -- Making it supportable -- Making the case for a change -- dilemmas, proof and emotion -- Keeping it simple -- Planning your message -- a standard template -- Channels and messages -- The key learning points from this chapter -- Notes and references 06 Channels -- What you will learn from this chapter -- It's all about results -- The medium is the message -- Social media -- misunderstandings and opportunities -- Conducting a basic channels audit -- Discovering what good looks like -- A channels matrix -- The key learning points from this chapter -- Notes and references 07 Why line managers matter and how to support them -- What you will learn from this chapter -- The line manager as the make-or-break factor -- It's not what you do but the way that you do it: the five key questions -- The key learning points from this chapter -- Notes and references 08 Working with senior leaders -- What you will learn from this chapter -- Why should anyone care about making the CEO look good? -- The boss and engagement -- Why should the IC team care? -- What does it mean to be a 'trusted adviser'? -- Getting your plan sorted -- Channels and tools that work -- The key learning points from this chapter -- Notes and references 09 Change -- What you will learn from this chapter -- What is change? Getting the terms right -- Some theory -- A planning template -- Preparing leaders -- Keeping communications going through the life of a change -- The key learning points from this chapter -- Notes and references 10 Research and evaluation for internal communicators -- What you will learn from this chapter -- Why do internal communicators need data? -- What should you measure? -- Audits -- creating the communicators' balance sheet -- Where can you find your data? -- Quantitative measures -- surveys and tracking -- Qualitative approaches -- Resources -- The key learning points from this chapter -- Notes and references 11 Developing yourself and the team -- What you will learn from this chapter -- What makes a great IC professional? -- It's about the role -- What skills, knowledge or experience do I need to do a good job? -- How do I get better? -- The key learning points from this chapter -- Notes and references Appendix 1: The CIPR Code of Conduct -- Appendix 2: Dewhurst and FitzPatrick's core competencies -- Index.
• Publisher Details: London Philadelphia : Kogan Page
• Publication Date: 2014
• Copyright Date: 2014
• Extent: 1 online resource (xii, 255 pages), illustrations
• Subjects: 658.4/5; BUSINESS & ECONOMICS / Management; Communication in management; Communication in organizations; Business communication; Communication in management; Communication in organizations; Business communication; BUSINESS & ECONOMICS -- Business Communication -- General; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Organizational Development; BUSINESS & ECONOMICS -- Public Relations; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Business communication; Communication in management; Communication in organizations; BUSINESS & ECONOMICS / Organizational Development*; Business & Management; Public Relations; Electronic books
• Languages: English
• ISBNs: 9780749469337; 0749469331; 1306979153; 9781306979153
• Related ISBNs: 9780749469320; 0749469323
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.