Internal communications : a manual for practitioners /: a manual for practitioners. (2014)
- Record Type:
- Book
- Title:
- Internal communications : a manual for practitioners /: a manual for practitioners. (2014)
- Main Title:
- Internal communications : a manual for practitioners
- Further Information:
- Note: Liam FitzPatrick and Klavs Valskov.
- Authors:
- FitzPatrick, Liam
Valskov, Klavs - Contents:
- Machine generated contents note: List of figures -- List of tables -- Foreword by Anne Gregory -- Foreword by James Harkness -- Acknowledgements Before we start 01 What internal communication is and why it matters -- What you will learn from this chapter -- Internal communication is coming of age -- Definitions -- It's not about telling -- it's a two-way thing -- Getting strategic -- Ethics -- The key learning points from this chapter -- Notes and references 02 Organizing internal communication -- What you will learn from this chapter -- A little history -- The big answer -- How do you decide what you need? -- Working with suppliers -- The key learning points from this chapter -- Notes and references 03 Planning -- What you will learn from this chapter -- The essential steps of planning -- Templates for a communication plan -- The key learning points from this chapter 04 Audiences -- What you will learn from this chapter -- Why understanding your audience is important -- The basics -- the demographics every internal communicator needs to know -- Segmentation: One size does not fit all! -- The key learning points from this chapter -- Notes and references 05 Messaging -- What you will learn from this chapter -- What is a message? -- Making it supportable -- Making the case for a change -- dilemmas, proof and emotion -- Keeping it simple -- Planning your message -- a standard template -- Channels and messages -- The key learning points from this chapter -- Notes and referencesMachine generated contents note: List of figures -- List of tables -- Foreword by Anne Gregory -- Foreword by James Harkness -- Acknowledgements Before we start 01 What internal communication is and why it matters -- What you will learn from this chapter -- Internal communication is coming of age -- Definitions -- It's not about telling -- it's a two-way thing -- Getting strategic -- Ethics -- The key learning points from this chapter -- Notes and references 02 Organizing internal communication -- What you will learn from this chapter -- A little history -- The big answer -- How do you decide what you need? -- Working with suppliers -- The key learning points from this chapter -- Notes and references 03 Planning -- What you will learn from this chapter -- The essential steps of planning -- Templates for a communication plan -- The key learning points from this chapter 04 Audiences -- What you will learn from this chapter -- Why understanding your audience is important -- The basics -- the demographics every internal communicator needs to know -- Segmentation: One size does not fit all! -- The key learning points from this chapter -- Notes and references 05 Messaging -- What you will learn from this chapter -- What is a message? -- Making it supportable -- Making the case for a change -- dilemmas, proof and emotion -- Keeping it simple -- Planning your message -- a standard template -- Channels and messages -- The key learning points from this chapter -- Notes and references 06 Channels -- What you will learn from this chapter -- It's all about results -- The medium is the message -- Social media -- misunderstandings and opportunities -- Conducting a basic channels audit -- Discovering what good looks like -- A channels matrix -- The key learning points from this chapter -- Notes and references 07 Why line managers matter and how to support them -- What you will learn from this chapter -- The line manager as the make-or-break factor -- It's not what you do but the way that you do it: the five key questions -- The key learning points from this chapter -- Notes and references 08 Working with senior leaders -- What you will learn from this chapter -- Why should anyone care about making the CEO look good? -- The boss and engagement -- Why should the IC team care? -- What does it mean to be a 'trusted adviser'? -- Getting your plan sorted -- Channels and tools that work -- The key learning points from this chapter -- Notes and references 09 Change -- What you will learn from this chapter -- What is change? Getting the terms right -- Some theory -- A planning template -- Preparing leaders -- Keeping communications going through the life of a change -- The key learning points from this chapter -- Notes and references 10 Research and evaluation for internal communicators -- What you will learn from this chapter -- Why do internal communicators need data? -- What should you measure? -- Audits -- creating the communicators' balance sheet -- Where can you find your data? -- Quantitative measures -- surveys and tracking -- Qualitative approaches -- Resources -- The key learning points from this chapter -- Notes and references 11 Developing yourself and the team -- What you will learn from this chapter -- What makes a great IC professional? -- It's about the role -- What skills, knowledge or experience do I need to do a good job? -- How do I get better? -- The key learning points from this chapter -- Notes and references Appendix 1: The CIPR Code of Conduct -- Appendix 2: Dewhurst and FitzPatrick's core competencies -- Index. … (more)
- Publisher Details:
- London Philadelphia : Kogan Page
- Publication Date:
- 2014
- Copyright Date:
- 2014
- Extent:
- 1 online resource (xii, 255 pages), illustrations
- Subjects:
- 658.4/5
BUSINESS & ECONOMICS / Management
Communication in management
Communication in organizations
Business communication
Communication in management
Communication in organizations
Business communication
BUSINESS & ECONOMICS -- Business Communication -- General
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Organizational Development
BUSINESS & ECONOMICS -- Public Relations
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
Business communication
Communication in management
Communication in organizations
BUSINESS & ECONOMICS / Organizational Development*
Business & Management
Public Relations
Electronic books - Languages:
- English
- ISBNs:
- 9780749469337
0749469331
1306979153
9781306979153 - Related ISBNs:
- 9780749469320
0749469323 - Notes:
- Note: Includes bibliographical references and index.
Note: Print version record. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.21685
- Ingest File:
- 01_025.xml