Routledge handbook of political marketing. (2012)

• Record Type: Book
• Further Information: Note: Edited by Jennifer Lees-Marshment.
• Other Names: Lees-Marshment, Jennifer
• Contents: Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2012
• Extent: 1 online resource (416 pages), (41 illustrations)
• Subjects: 324.7/3; POLITICAL SCIENCE / General; Public relations and politics; Campaign management; Political campaigns; Communication in politics; Government publicity
• Languages: English
• ISBNs: 9781136597435; 1136597433
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.