The globalization of advertising. (2010)

• Record Type: Book
• Further Information: Note: James R. Faulconbridge [and three others].
• Other Names: Beaverstock, Jonathan V
• Contents: Situating global advertising agencies and cities -- Introduction -- The global advertising agency -- Cities and the grounding of global advertising work -- Geographies of advertising work in the twenty first century -- Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective -- Agencies and advertising globalization : coordinating interactions with clients and consumers -- Agency - city relationships in advertising globalization -- New York City : from centre of global advertising to a global advertising centre -- Los Angeles : a paradoxically "local" creative city -- Detroit : market change and a city falling outside of the global space economy -- Coda : agencies, cities, and recession -- Conclusions : advertising agencies and cities in the space economy.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2010
• Extent: 1 online resource (208 pages), (37 illustrations)
• Subjects: 659.1/042; SCIENCE / Earth Sciences / Geography; Advertising; Globalization -- Economic aspects; BUSINESS & ECONOMICS / Development / Economic Development
• Languages: English
• ISBNs: 9781135279806; 1135279802
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.