Interactive marketing : revolution or rhetoric? /: revolution or rhetoric?. (2010)

• Record Type: Book
• Further Information: Note: Chris Miles.
• Other Names: Miles, Chris, 1967-
• Contents: The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2010
• Extent: 1 online resource (268 pages), (7 illustrations)
• Subjects: 658.8/7; BUSINESS & ECONOMICS / Advertising & Promotion; Interactive marketing; BUSINESS & ECONOMICS / Public Relations
• Languages: English
• ISBNs: 9781136973949
• Related ISBNs: 113697394X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.