AIDS and business. (2009)

• Record Type: Book
• Further Information: Note: Saskia Faulk and Jean-Claude Usunier.
• Other Names: Faulk, Saskia, 1966-; Usunier, Jean-Claude
• Contents: A medical anthropologist in Morocco : social and cultural factors and HIV/AIDS -- Addressing a global cause in local contexts : country case study of HIV/AIDS in Brazil -- Mexicom designs a national public health HIV/AIDS campaign -- Ross IVD : global marketing issues for HIV testing products and services -- Protectom : selling condoms, a complex business -- Global pricing and ethics of marketing HIV/AIDS drugs -- RealSource India : HIV/AIDS in the back office to the world -- WinThai : initiating HIV/AIDS action in a reborn epidemic -- Woolworths South Africa -- Designing a company HIV/AIDS program.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2009
• Extent: 1 online resource (354 pages), (26 illustrations)
• Subjects: 362.196/9792; BUSINESS & ECONOMICS / Public Relations; AIDS (Disease) -- Economic aspects; Acquired Immunodeficiency Syndrome -- economics; HIV Infections -- economics; Developing Countries -- economics; HIV Infections -- prevention & control; Organizational Case Studies; Public Health -- economics; BUSINESS & ECONOMICS / Marketing / General
• Languages: English
• ISBNs: 9781135218768; 1135218765
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.