Corporate reputation and competitiveness. (2005)

• Record Type: Book
• Further Information: Note: Gary Davies ; with Rosa Chun, Rui Vinhas da Silva, and Stuart Roper.
• Authors: Davies, Gary; Chun, Rosa; Silva, Rui Vinhas da; Roper, Stuart
• Contents: Pt. 1. Reputation as a strategic approach. 1. A brief history of strategic thought. 2. The traditional approach to Reputation Management. 3. The reputation paradigm. 4. The company as a brand. 5. Defending a reputation -- pt. 2. Managing reputation by managing corporate personality. 6. Measuring reputation: the Corporate Personality Scale. 7. The management of image and identity. 8. Managing the Reputation Chain. 9. Reputation and business performance. 10. Challenges in Reputation Management. 11. Managing the personality of the organization.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2005
• Extent: 1 online resource (288 pages)
• Subjects: 659.2; BUSINESS & ECONOMICS / Corporate & Business History; Corporate image; Brand name products -- Management; Corporations -- Public relations; Competition; Brand name products -- Management; Competition; Corporate image; Corporations -- Public relations; BUSINESS & ECONOMICS / Organizational Behavior
• Languages: English
• ISBNs: 9781136863356; 1136863354
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.