Global advertising, attitudes and audiences. (2013)

• Record Type: Book
• Further Information: Note: Tony Wilson.
• Other Names: Wilson, Tony, 1947-
• Contents: Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2013
• Extent: 1 online resource (182 pages)
• Subjects: 659; BUSINESS & ECONOMICS / Advertising & Promotion; Advertising; Telemarketing; BUSINESS & ECONOMICS / Marketing / Research
• Languages: English
• ISBNs: 9781136933622
• Related ISBNs: 113693362X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.