Corporate communications : theory and practice /: theory and practice. (2008)

• Record Type: Book
• Further Information: Note: Joep Cornelissen.
• Other Names: Cornelissen, Joep
• Contents: Pt. 1. Mapping the field -- Ch. 1. Circumscribing corporate communications : theory and practice -- Ch. 2. Corporate communications in historical perspective : marketing, public relations and corporate communications -- Ch. 3. Corporate communications in theoretical perspective : stakeholders, identity and reputation -- pt. 2. Corporate communications in practice -- Ch. 4. Communications strategy : theory and practice -- Ch. 5. organization of communications : theory and practice -- Ch. 6. Communications practitioners : theory and practice -- pt. 3. Retrospect and prospect -- Ch. 7. future of corporate communications.
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2008
• Extent: 1 online resource (264 pages)
• Subjects: 658.45; Communication in management; Business communication; Business communication; Communication in management; Communicatie; Organisaties; Comunicación en los negocios
• Languages: English
• ISBNs: 9781473902626; 1473902622
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.