Corporate communication : a guide to theory & practice /: a guide to theory & practice. (2014)

• Record Type: Book
• Further Information: Note: Joep Cornelissen.
• Authors: Cornelissen, Joep
• Contents: Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
• Edition: 4th edition
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2014
• Extent: 1 online resource (320 pages)
• Subjects: 658.45; Communication in management; Business communication; Business communication; Communication in management; Corporate Communication; Unternehmen; Kommunikation; Communication en gestion; Communication dans les organisations
• Languages: English
• ISBNs: 9781473904262; 1473904269
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.